Insurance lead generation site

[Shane]

I'm selling one of my insurance lead generation websites on Flippa:
https://flippa.com/4388924-life-insurance-and-income-protection-leads-from-doctors
Let me know if you're interested or have any questions.

 

[Shane]

The auction ends this afternoon and has reached reserve. Hoping for a few more bids today.

 

[Rhythm]

Looking good!

 

[Shane]

Ended up selling for $7,140 USD. I honestly think it's worth more in the right hands, but I'm happy with that price.

 

[James]

Price is alright for under 100 leads, I have a few micro site insurance type domains which have leads/ income I should throw up for sale as I forgot about them over the years lol.

 

[Chris.C]

Great work Shane!

Did you do much outbound marketing for this auction?

And who ended up being the buyer?

 

[Shane]

Yeah there was a bit of marketing, basically just emailing financial advisers whose websites ranked for similar terms. A few emailed back, and a few called me for a chat.
I also shared it on LinkedIn, where 95% of my contacts are in the insurance industry. They buyer ended up being a financial adviser who was told about the auction by one of my LinkedIn connections.

 

[Chris.C]

Thanks Shane. Very interesting.

Did you have any sneaking suspicions who the other bidders might have been?

 

[Shane]

Not really. Often the usernames can give people away, but this time there were nine bidders and not one of them had a username which gave any clues!
Of the people who actually contacted me, it would have been a fairly even split between financial advisers and internet marketers.