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help interpreting adwords data

Discussion in 'Newbies' started by goldnugget, Nov 1, 2012.

  1. goldnugget

    goldnugget Membership: Community

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    Hi all,

    I spent the evening checking over possible domain combinations available on the market (hand reg) and came to checking a 4 word possible returning the following global results without hyphens, just spaces:

    Broad: 22,200
    Exact: 58
    Phrase: 110

    Competition for the 4 words doesnt register (shows a (-)), but part combination of the words skyrockets the stats. Cant give the name yet as I havent registered it/them yet, but for a hand reg domain would those stats be a start for monetising or onselling, developing the domain?

    Also....Is there value in packaging domains eg dot com and com dot au as well as maybe dot net and dot info when offering them for possible sale?

    With multi word domains, if the words are individually typed in search engines, will it pick up the domain as individual words to match it up or is the search engine only likely to make the connection if the user types it in as one word? (hope that made sense, I think I confused myself eg search: buy my car; will it pull up buymycar dot com?).

    I have one other final question (at this time :D)...When it comes to parking for monetization....from personal experiences only, what/where is your preferred providor and why? (If you cant provide these on this thread due to rules t&c's..please pm me instead, I would like to be better informed before making any decisions)

    Thanks heaps in advance....look forward to your replies.

    Cheers Jay
     
  2. ScottNugent

    ScottNugent Membership: VIP

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    Take this with a grain of salt (as I'm still what you'd call a "newbie") but I believe those stats don't put the domain in a great light. I always look for at least 500 exacts when hand reg'ing, and some good competition if I think it could ever be resold.

    The exception of course is something very brandable, which might seem almost value-less but can mean BIG money to the right company/startup/person.

    You said that part of the keyword has GREAT stats... Unfortunately that doesn't give you too much (exceptions exist of course), for example as snoopy said a couple of weeks back (IIRC), creditcardsandwich.com.au has credit card so people might think it ranks great! But no unfortunately it's value is $0.

    Go to google and type "credit cards" and you'll probably get creditcards.com.au showing up #1. If you optimise properly (ironically these days you dont want to optimise too much but use good content, useful links, etc.) then you'll rank well for that keyword. Yes, it helps to have a good EMD but at the end of the day what we're seeing lately is that without a good quality site, even a great domain won't rank.

    Hope this helps somewhat, have tried to provide some insight from my limited experience! :)
     
  3. goldnugget

    goldnugget Membership: Community

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    Thanks Scott...always evaluating all suggestions ;)

    The Broad search is the only one that shows competion as high, the other 2 have the (-) next to them. I know its hard to evaluate blindly at the moment, as soon as I scrape up a little dough I think I will register it (and a couple of other variations). The combination of the words all complement each other as an actual phrase rather than seemingly unrelated keywords like creditcard and sandwich.....its a bit hit and miss isnt it? :confused:

    I am thinking that as 'ordinary' folk tend to be searching in a question format rather than direct keywords which may be influencing my thinking....eg search: ' How do I change my tyre? ' where a domain like changemytyre dot com might get an early natural hit rather than a breakdown service....I dunno.
     
  4. johno69

    johno69 Membership: VIP

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    auDA Member:
    Yes
    #4. The EMD bonus has been diluted.
     
  5. DavidL

    DavidL Membership: VIP

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    auDA Member:
    Yes
    I really wouldn't take broad into account at all.

    Eg thewhatis.com.au has a global broad search of 45,000,000

    I also wouldn't look at global stats for .au (not sure if you are?)

    Too hard to say yay or nay on the example you've given without more details but it's unlikely I would say.
     
  6. snoopy

    snoopy Membership: VIP

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    Don't register it. Forget about "packaging". Get the dominant extension for the market and ignore everything else.
     
  7. xwdomains

    xwdomains Membership: Community

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    Unless your going to build a business around it and promote I wouldn't bother those stats are to low
     
  8. goldnugget

    goldnugget Membership: Community

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    Thanks for the replies everyone.

    So when looking at the stats supplied by the adwords keyword tool, I am guessing the focus is on exact global searches for dot coms, and exact local for dot com dot au's?

    There was one member that mentioned they dont work with anything under 500 exact matches per month...so figures between that and say 2000 + are clearly more desirable.....is there a sliding scale of what is good to great between one and 10 (1 being under 150 local exacts, 2 under 500 and so on)....what would be considered great or exceptional local exact matches when considering its potential value (assuming no prior history).

    Thanks

    Jay
     
  9. DavidL

    DavidL Membership: VIP

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    auDA Member:
    Yes
    Don't discount phrase. Therecent changes in Google with EMDs mean you need to build more than just a thin small site to get rankings these days. And if you're doing that, you would hope to rank for much more longtail than just one phrase.

    And search volume metrics are pretty useless unless compared with CPC and advertiser competition.
     
  10. goldnugget

    goldnugget Membership: Community

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    Thanks David...I'm looking at the phrase matches as well (though admittedly unsure what I'm looking at at this stage). In relation to exact vs phrase, is there a correlation of sorts that has any impact...ie phrase returns 4 times or 10 times the result of the exact?

    And I am guessing if there is High competition attched to say 500 exacts that this rates better than 500 exacts attached to low competition?

    Always learning....hopefully I am asking the right questions :eek:

    Thanks...Jay
     
  11. goldnugget

    goldnugget Membership: Community

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    Thoughts on the following stats for a one word .au domain related to finance (not yet registered) competition 'low' on all levels:

    Global: ; Local:

    B: 673,000 ; 9,900
    E: 14,800 ; 1,600
    P: 40,500 ; 5,400

    I know that these questions could be those eyerolling type enquiries...just trying to work out relationships between data and what could be considered good and bad in a domain sense.

    Also what to do with possible single word domains that return higher numbers (3 or 4 times quoted above) on adwords but no obvious marketing use that comes to mind immediately except maybe for supplying information.

    Thanks

    Jay
     
  12. snoopy

    snoopy Membership: VIP

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    Search volume is half or it, the other just as important consideration is the commercial value of that traffic. A domain could be poor with 2000 searches or very good with 200 searches.
     
  13. snoopy

    snoopy Membership: VIP

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    Let them stay unregistered.
     
  14. goldnugget

    goldnugget Membership: Community

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    Love your direct reponses Snoopy :cool: ....yeah I found one .au in particular with local B: 22,200 E: 2900 P: 181,100 but geared more towards a support network.

    As far as low returning figures with obvious marketing potential (to me anyway) I found a potential .au only returning B: 5400 E: 46 P: 880 ..... but something any local telco can utelise (.com equivelent is used by a US telco for redirect, global figures are at about 8:1 on local).

    Are there any success stories of dog adwords checked dn's coming up trumps? Are there other tools to evaluate dns?

    I think I'll have to bite the bullet and just start registering and see what happens....

    Whats a good figure to stop at before realising another line of work should be investigated?:D

    Thanks Jay
     
  15. snoopy

    snoopy Membership: VIP

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    It is too low, 1.5 searches a day, a fairly well run site might capture 10% of that, say 4-5 visits a month. It is the type of domain that could maybe generate one sale a year, it is going to a loss maker & not worth developing.


    Would start by watching the drops, even names with much stronger stats than the name above that are also definite product names aren't worth much. eg cheapwatertanks.com.au high competition, 177 searches, sod for $51. Would be watching before doing much, otherwise it will likely be an expensive learning curve.
     
  16. goldnugget

    goldnugget Membership: Community

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    Thanks Snoopy