domainlover
Top Contributor
Did any body see the full page AUDA advert on the back page of the Australian today? it says .au is Australias home on the internet and do you .au ? I wonder how much the advert cost ?
Full page AUDA advert in the Australian
- Thread starter domainlover
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Simon Johnson
Top Contributor
As auDA members, how do you feel about YOUR MONEY being used for this?
DomainNames
Top Contributor
Maybe AUDA might be in need of some fresh new blood in its management and the way they manage the .au space? This is advertisement is a total waste of money. In more detail look here at how the money from your auda domain reg fees is being spent. There seems to be overspending on things and is the AUDA foundation really worthwhile and for whose benefit really ?? http://www.dntrade.com.au/auda-budgets-t2813.html
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James
Top Contributor
find out yourself from the paper just ring up/email and ask for the rate card for the back page, probably booked a long way in advance.
Newspaper ads are not cheap especially Saturday.
Also costs more if you are not buying via an agency as they have lower rates and buy in bulk.
djuqa
Top Contributor
I think it is FANTASTIC, get the Message out there.
Mike Robertson
Top Contributor
I saw one of their ads when I was at the gym, probably 2-3 weeks ago, haven't seen another since though. I wonder how aggressive they are going to be here and whether they'll get into the .au space.
Honan
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Mike Robertson
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Honan
Top Contributor
Who are Godaddy's Australian TV adverts marketing to, considering they don't offer .au ?
snoopy
Top Contributor
All the people who currently don't use their product, which is most because most use .com.au. Not saying Godaddy is necessarily going to make a profit from those ads, but there is fairly obviously a market to go after.
With .com.au I can imagine it making sense for a registrar to advertise to gain market share, but the administrator or registry have most of the market share already so I really doubt it is going to provide a positive ROI. This would be akin to Verisign or Icann advertising .com in the US, why would they?
What customers does AUDA hope to woo, the small percentage who use something other than .com.au in Australia?
Anyone have a copy of the ad? Would love to see it.
My initial thoughts are it sounds like a lot of money for such a untargeted audience. I would rather see the following:
$3K spent though a respectable independent pollster asking everyday Australians a couple of questions like : "If I told you my Australian business was called Fred's Plumbing, if you had to guess the website address do you think it would be a) fredsplumbing.com, b)fredsplumbing.net.au, c) fredsplumbing.com.au or d) fredsplumbing.biz"
As we all know the response would be overwhelmingly com.au. This 'hard data' could then be used to help market .au to very specific targets - SMEs. Prove to them what we all know that if you're marketing to Australians you're doing your company a huge disservice to use anything other than .au.
You could follow up with a $10K spend targeting these businesses in relevant SME publications
Spend a further $30K over 12 months on Adwords for when people search 'domain name' Currently Godaddy are spending big in this area as well as other non Aussie registrars.... surely if it's worthwhile for them to do it would be for auDA?
My initial thoughts are it sounds like a lot of money for such a untargeted audience. I would rather see the following:
$3K spent though a respectable independent pollster asking everyday Australians a couple of questions like : "If I told you my Australian business was called Fred's Plumbing, if you had to guess the website address do you think it would be a) fredsplumbing.com, b)fredsplumbing.net.au, c) fredsplumbing.com.au or d) fredsplumbing.biz"
As we all know the response would be overwhelmingly com.au. This 'hard data' could then be used to help market .au to very specific targets - SMEs. Prove to them what we all know that if you're marketing to Australians you're doing your company a huge disservice to use anything other than .au.
You could follow up with a $10K spend targeting these businesses in relevant SME publications
Spend a further $30K over 12 months on Adwords for when people search 'domain name' Currently Godaddy are spending big in this area as well as other non Aussie registrars.... surely if it's worthwhile for them to do it would be for auDA?
