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Frank Schilling's Domains?

Rhythm

Top Contributor
I know this may be controversial, and maybe I'm missing something (like traffic/revenue stats) , but (with a few notable exceptions), are not the majority of domains he owns that he has chosen to publish questionable with respects to quality?

http://domainnamesales.com/blog/

Please prove me wrong.
 
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No doubt there is a fair bit of fluff in there. There were some decent names as well though.
 
That's the thing. Frank got into the game late (2003) and made his millions through hundreds of thousands of 'average' domains.

1,000 mediocre names that make an average of $5/mth in combined ad revenue and sales make more money than 5 blockbuster domains that you rarely sell.

Lessons for us all. Is .au market in the same or lesser stage of maturity than the .com market was in 2003 (albeit a much smaller size)
 
I would say they generally good quality and mainly picked for search popularity etc, not necessarily for good looks.
 
But without the type in traffic...

:(

.au do get type-ins - just at a fraction of what .com do. But the prices are a fraction of .com too so it's not all bad.

Yeah that is the thing, Frank Schilling got rich by buying names with traffic on very low multiples (like reg fee :)), I think the same is very hard to do in .com.au.

There are levels of 'rich'. Maybe the size of the .au market means you'll not get rich like Frank but you can still do OK.

It's all a question of relativity. Say a typical com.au is worth 1/20th of a .com.

Say 20 people made $5M or more in the boom years of .com domaining between2001-2007 (Frank starting late in 2003/2004 didn't he?)

Would it not be conceivable that 20 people could make $5M/20 = $250K in the boom years of .au between 2008 - 20XX?

Caveat: Unless the actual cost of registration vs return for .au doesn't stack up. If Frank for example ran on such a small margin such as $10m in reg fees per year, $11m in revenue, you wouldn't necessarily be able to repeat in .AU
 
Would it not be conceivable that 20 people could make $5M/20 = $250K in the boom years of .au between 2008 - 20XX?
Making $250,000 over 3 to 5 years isn't great money given all the risk you carry when investing in domains. Most of us would be better off with day jobs if this was our only return.

This is probably why most AU domains requires development to make really good money.
 
.au do get type-ins - just at a fraction of what .com do. But the prices are a fraction of .com too so it's not all bad.



There are levels of 'rich'. Maybe the size of the .au market means you'll not get rich like Frank but you can still do OK.

It's all a question of relativity. Say a typical com.au is worth 1/20th of a .com.

Say 20 people made $5M or more in the boom years of .com domaining between2001-2007 (Frank starting late in 2003/2004 didn't he?)

Would it not be conceivable that 20 people could make $5M/20 = $250K in the boom years of .au between 2008 - 20XX?

Caveat: Unless the actual cost of registration vs return for .au doesn't stack up. If Frank for example ran on such a small margin such as $10m in reg fees per year, $11m in revenue, you wouldn't necessarily be able to repeat in .AU

Frank Schilling was successful largely because he bought solid/quality type in names for reg fee, on a mass scale, that is not something that can be done in .com.au today, it can't be done in .com today either. It is a pipe dream to suggest the .com.au market today is comparable to the .com market in 2003, it isn't.

Quality .com.au with type in traffic went years ago and now have to be bought at a premium (which probably won't make sense for parking most of the time). Secondly type in traffic is very low compared to holding costs with .com.au. If you've got a generic .com.au in a good category with 50 uniques per day from people just guessing at a url, that is a pretty rare thing. We've got a market (potential visitor base) that is a tiny fraction of the .com market but the cost to actually hold a name is higher - the fundamentals are not there for making substantial money parking .com.au's. The generic names with 50 unique visitor per day names in .com.au are about as common as the 1500 unique names in .com.

Lastly do you think there is 20 people making more than 250k per year from parking .com.au's? I'm not sure there would even be one person?
 
Frank Schilling was successful largely because he bought solid/quality type in names for reg fee, on a mass scale, that is not something that can be done in .com.au today, it can't be done in .com today either. It is a pipe dream to suggest the .com.au market today is comparable to the .com market in 2003, it isn't.

You seem to have overlooked the minor point of a factor of 20. Ie .AU today is not unlike 1/20th of the size/potential of the .com market in 2003.

Quality .com.au with type in traffic went years ago and now have to be bought at a premium (which probably won't make sense for parking most of the time).

That's exactly what people said in 2003/2004 regarding .com. Then Frank Schilling came along and proved that chasing 'quality' names isn't the be all and end all. A portfolio consiating of average names, each of of which delivers just a few UV's a month plus an X% chance of a sale can be profitable.

eg:

Average domain delivers 10 type-ins/month resulting in 2 click for a total earn of 80c say That's $9.60/year which after reg fee of $10.50 means $1 loss. However that domain has a 1% chance, each year of selling for $500. Over time, that would equate to a $5/year earn on sale. So it 'makes' $4/year

That I believe is the Fabulous model (Andrew, was that the basic premise behind the 500K portfolio you guys amassed?)

Secondly type in traffic is very low compared to holding costs with .com.au. If you've got a generic .com.au in a good category with 50 uniques per day from people just guessing at a url, that is a pretty rare thing. We've got a market (potential visitor base) that is a tiny fraction of the .com market but the cost to actually hold a name is higher - the fundamentals are not there for making substantial money parking .com.au's. The generic names with 50 unique visitor per day names in .com.au are about as common as the 1500 unique names in .com.

Yes I agree that you do need to compare with holiding costs and that's where .au suffers. Reg fees will in general be a lot higher relative to the value/revenue from the name. That's what I was talking about in my caveat

However as per above, you can make a domain work with 10 visits a month - it doesn't have to be 50 visits a day.

Lastly do you think there is 20 people making more than 250k per year from parking .com.au's? I'm not sure there would even be one person?

No I doubt it. The question is, when the .AU growth starts to plateau (as it ultimately will do like com did in 2007), will there be 20 people who have made $250K from .au domains? I'm sure there will be. (note: perhaps you misread - i wasn't saying per year for either com or .au investors)
 
Making $250,000 over 3 to 5 years isn't great money given all the risk you carry when investing in domains. Most of us would be better off with day jobs if this was our only return.

This is probably why most AU domains requires development to make really good money.

Agreed. But i'm sure some will make much more (just like Frank, Latona, Yun Ye etc all made a lot more than $5M). And for the rest of use if this is the profit made working a few hours each day then there's nothing wrong with that. It is rather fun after all isn't it?!!
 
That's exactly what people said in 2003/2004 regarding .com. Then Frank Schilling came along and proved that chasing 'quality' names isn't the be all and end all. A portfolio consiating of average names, each of of which delivers just a few UV's a month plus an X% chance of a sale can be profitable.

That isn't how I remember it. In the early 2000s there was a lot of talk about how type in names could be picked up for reg fee. Not everyone could be bothered and some couldn't care less about names making 10 cents per day but it could be done.

eg:

Average domain delivers 10 type-ins/month resulting in 2 click for a total earn of 80c say That's $9.60/year which after reg fee of $10.50 means $1 loss. However that domain has a 1% chance, each year of selling for $500. Over time, that would equate to a $5/year earn on sale. So it 'makes' $4/year

And what "average" domain is that? 10 types ins a month signifies a pretty popular term in my view, not the kind of names that is typically available for reg fee outside of typos etc.

However as per above, you can make a domain work with 10 visits a month - it doesn't have to be 50 visits a day.

Agree, I said 50 visits a day is like a 1500 a day in .com, extremely rare. If you could find a whole lot of .com.au with 50 uniques per day in .com.au you'd be a millionaire, it wouldn't just "work".

No I doubt it. The question is, when the .AU growth starts to plateau (as it ultimately will do like com did in 2007), will there be 20 people who have made $250K from .au domains? I'm sure there will be. (note: perhaps you misread - i wasn't saying per year for either com or .au investors)

I thought you were talking about parking revenue? I'm sure there will be 20 who make over 250k but you seem to be talking about something else entirely now, ie making money from all facets of domaining rather than simply parking. I'm saying that opportunity to make money from parking .com.au's is extremely limited. It is nothing like .com in 2003, the Frank Schilling model is something that is barely worth considering in .com.au in my view.
 
That isn't how I remember it. In the early 2000s there was a lot of talk about how type in names could be picked up for reg fee. Not everyone could be bothered and some couldn't care less about names making 10 cents per day but it could be done.

Yeah that's my point. No one could really be bothered or see the opportunity - they just thought like you do re .au at the moment:

Quality *.com* with type in traffic went years ago and now have to be bought at a premium

Until the Franks & Fabulous people stepped up and grabbed the 10c/day domains (and the 5c/day and the 2c/day...)

And what "average" domain is that? 10 types ins a month signifies a pretty popular term in my view, not the kind of names that is typically available for reg fee outside of typos etc.

10 UV's month? Not that hard to find them IMO

Agree, I said 50 visits a day is like a 1500 a day in .com, extremely rare. If you could find a whole lot of .com.au with 50 uniques per day in .com.au you'd be a millionaire, it wouldn't just "work".

Yeah we all agree 50 uvs/day in .au is not realistic.

I thought you were talking about parking revenue? I'm sure there will be 20 who make over 250k but you seem to be talking about something else entirely now, ie making money from all facets of domaining rather than simply parking. I'm saying that opportunity to make money from parking .com.au's is extremely limited. It is nothing like .com in 2003, the Frank Schilling model is something that is barely worth considering in .com.au in my view.

Who said I was just talking about parking? Domaining is a lot more than parking you know (not least buying and selling)
 
Yeah that's my point. No one could really be bothered or see the opportunity - they just thought like you do re .au at the moment:

Lots of people were looking, probably hundreds, with varying degrees of success. The opportunity was obviously there. The opportunity to register generic .com.au's on mass and a make profit parking isn't there in my view. Personally I tried it years ago and there wasn't much gold in the hills from parking .com.au's back then, there is a lot less of it today. (in terms of unregistered generics with traffic)

10 UV's month? Not that hard to find them IMO

Easy to say but have you actually look at your stats on recent registrations (not stuff bought at a premium) and checked what % is making a profit parked?

Personally I have found that .com.au in quite strong terms, terms that would get 100+ uniques per day in .com and names that I registered 6-7 years ago after a lot of research often barely make reg fee in .com.au. How is it for people registering names today? Some did/do make good money but it was a crapshoot and usually because of spillover from another site rather than people just guessing at url's, again that was picking from a pool years ago when quite popular one and two word terms were available.

Who said I was just talking about parking? Domaining is a lot more than parking you know (not least buying and selling)

The current discussion seem to be around emulating Frank Schilling with .com.au and that is how he made his money.
 

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