1. Welcome to DNTrade. If you want to find out about the latest domain name industry news or talk, share, learn, buy, sell, trade or develop domain names - then you've come to the right place. It's a diverse and active community, with domain investors, web developers and online marketers - and it's free! Click here to join now.
    Dismiss Notice

FindABabySitter.com.au acquired by Fairfax for $3Million

Discussion in 'Domain News' started by Ross, Jan 23, 2010.

  1. Ross

    Ross Membership: Community

    Joined:
    Oct 1, 2008
    Messages:
    107
    Likes Received:
    0
    Hi Guys,

    One of my perspective clients sent me this link and i thought it was relevant to domainers... because of the domain involved. The title pretty much says it all.

    http://www.smartcompany.com.au/info...babysitter-com-au-for-reported-3-million.html

    It also shows that there is money to be made by a small operation who can meet the needs of the market. Who could have thought that the babysitter market could produce $3m?

    Obviously the site went for that much because they had an extensive database of clients (who fairfax could market to in the future).
     
  2. Billy01

    Billy01 Membership: Community

    Joined:
    Sep 10, 2009
    Messages:
    485
    Likes Received:
    1
    Finda

    This news is a couple of months old.

    Fairfax are all over this internet thingy.

    I'm guessing the next thing they will do is a classified site called finda :D
     
  3. DnEbook

    DnEbook Membership: VIP

    Joined:
    Jun 26, 2008
    Messages:
    6,332
    Likes Received:
    832
    My accountant saved a article from the age and gave it to me , it was regarding packer buying myhome.com.au for $8 million and then the seller purchased it back after PBL pulled out of a deal to use the domain ! what a profit and got to keep the domain.

    These stories are not common though and i dont think we should up the value of our portfolio on these stories
     
  4. neddy

    neddy Membership: VIP

    Joined:
    Oct 17, 2008
    Messages:
    3,701
    Likes Received:
    1,175
    auDA Member:
    Yes
    Fairfax had deep pockets when David Kirk was Chairman. (As much as it pains me to say, he was a brilliant All Black captain!)

    Google their various purchases - TradeMe in NZ went for about $700m; RSVP in Australia went for some millions; Stayz also. Lots of others. What do these sites have in common? People aka members - plus they also spend a bit of money!

    Build a site with great verifiable membership and you're on your way to getting a payday IMHO! :D
     
  5. Denis

    Denis Membership: Community

    Joined:
    Nov 6, 2009
    Messages:
    48
    Likes Received:
    0
    great article, thanks for sharing ross
     
  6. soj

    soj Founder

    Joined:
    Jun 17, 2008
    Messages:
    1,139
    Likes Received:
    13
    Fairfax, PBL, I will sell DN Trade for less than the millions you have paid for other sites :)
     
  7. Denis

    Denis Membership: Community

    Joined:
    Nov 6, 2009
    Messages:
    48
    Likes Received:
    0
    If the site has 17,000 subscribers paying $49.95 (for 3 month) and if it has 10,000 posts per day generated from those 17,000 subscribers then $3million is very undervalued. It should have been more towards $5-6 Million. But still good money for a startup that cost less than $15-$20k at most.
     
  8. Lorenzo

    Lorenzo Membership: VIP

    Joined:
    Dec 28, 2009
    Messages:
    747
    Likes Received:
    10
    the real problem is that...

    THERE ARE BREEDING TOO MUCH!!

    Too many kids.

    Anyway a clever site.
     
  9. djuqa

    djuqa Membership: Trader

    Joined:
    Dec 20, 2009
    Messages:
    758
    Likes Received:
    2
    Great price , but ChildCare IS a Multi-billion dollar business.


    And Fairfax can have Domainer.net.au for a Couple million as well
     
    Last edited: Jan 25, 2010
  10. Ross

    Ross Membership: Community

    Joined:
    Oct 1, 2008
    Messages:
    107
    Likes Received:
    0
    While the running costs of the website are quite small, a heap of cash is spent on advertising (probably 5 figures a month)...PPC as they're not the only ones in that market... which I'm sure significantly erodes the profit margin.

    Buy yeah, 3 million is a pretty small amount to get the leader in most industries.

    Even in domaining, i think DNtrade, netfleet, 100domains are worth quite a lot... because they're the leaders in their respective categories... and companies are willing to pay a significant premium for being number 1.

    Soj, how much would you sell DNtrade for if someone approached you?
     
  11. DnEbook

    DnEbook Membership: VIP

    Joined:
    Jun 26, 2008
    Messages:
    6,332
    Likes Received:
    832
    at this point only one of the above is returning a good revenue
     
  12. paz

    paz Member

    Joined:
    Jun 17, 2008
    Messages:
    578
    Likes Received:
    0
    Probably a kebab.
     
  13. soj

    soj Founder

    Joined:
    Jun 17, 2008
    Messages:
    1,139
    Likes Received:
    13
    Ross, to be honest, I haven't really thought about it. I don't have any need to sell it to fund other projects, so would have to be a decent offer.

    Paz - It would have to be one very good kebab!
     
  14. DnEbook

    DnEbook Membership: VIP

    Joined:
    Jun 26, 2008
    Messages:
    6,332
    Likes Received:
    832
    with extra yogurt sauce !
     
  15. Jonathan

    Jonathan Membership: Community

    Joined:
    Sep 22, 2008
    Messages:
    366
    Likes Received:
    1
    I think DNTrade will be pretty huge in 24 months. I would definitely hold out for 2 kebabs, at least.
     
  16. DnEbook

    DnEbook Membership: VIP

    Joined:
    Jun 26, 2008
    Messages:
    6,332
    Likes Received:
    832
    is just me or does soj remind you of cory the party boy ??? ... must be the sunnies !
     
  17. paz

    paz Member

    Joined:
    Jun 17, 2008
    Messages:
    578
    Likes Received:
    0
    haha i think its just you space-cadet!
     
  18. DnEbook

    DnEbook Membership: VIP

    Joined:
    Jun 26, 2008
    Messages:
    6,332
    Likes Received:
    832
    hey i am not the one offering kebabs for websites .....space is ace