A customer has asked me to register an exact match keyword domain to park on the matching product page of their website.
Previously I would have thought this helped but I suspect not after Google's changes this year and that it might even hurt them.
They already rank number 2 in Google for the term. They now have a big (new) competitor in a market they previously dominated in Australia.
I've told them to register it just to stop anyone else doing it but not to park it.
Any thoughts?
Previously I would have thought this helped but I suspect not after Google's changes this year and that it might even hurt them.
They already rank number 2 in Google for the term. They now have a big (new) competitor in a market they previously dominated in Australia.
I've told them to register it just to stop anyone else doing it but not to park it.
Any thoughts?