EMD's are hot

[findtim]

this is not an article its just fact, one of my clients has a really good EMD ( and owns a few lesser types ) and we have seen a massive increase in sales, a massive increase into her high end product sales also a massive increase in conversion rates.

% , don't ask me as I don't have time.

all I see is more orders each day at higher prices.

what has REALLY surprised us is that freight doesn't seem to be a deal breaker, we have reasonable freight charges for inner Melbourne but people are willing to pay up to $24 for something that weighs 500gms , the charge is postcode based.

tim

 

[snoopy]

I think the main benefit is higher CTR's in adwords, why would conversion rates increase due to a domain change?

If you don't have %'s, then I'd say you don't know because it is very easy to fall into the trap of looking at better sales and thinking a whole lot of stats are up, which is often not the case. It is probably being driven by one or two factors.

 

[findtim]

It is probably being driven by one or two factors.

yes, the EMD is ranking very well without much seo and no adwords.

I think higher conversion rates are because of the perceived domain authority " PERCEIVED"

i'm not doing the seo thus I don't have the stats but I will contact them and get access

tim

 

[duncan22]

Conversion rates for most eCommerce sites increase in November and December.

 

[findtim]

Conversion rates for most eCommerce sites increase in November and December.

I agree but this website is not seasonal in November so it is an influence of rankings and emd I feel.

it will be seasonal in December so I will be watching that as well.

tim

 

[James]

EMD are still good if you build a quality brand from the domain.

EMD is great for CPC and also for SEO benefit still.

That been said you can not have much luck in a competitive market if you have a basic EMD with low quality content, no pages and crappy SEO.

I know because I have been testing EMD's for something like 9 years.

 

[Chris.C]

That been said you can not have much luck in a competitive market if you have a basic EMD with low quality content, no pages and crappy SEO.

Ahhh... those were the days.

 

[findtim]

basic EMD with low quality content, no pages and crappy SEO

agree, she has good content and basic ( not crappy ) seo

tim

 

[AlbyMangels]

EMD's are not what they used to be. Google definitely has devalued them in the algorithm. I personally prefer a well branded site than an EMD that stands for nothing.

However like James said a good EMD that actually has ecent branding is still an asset.

 

[findtim]

I personally prefer a well branded site than an EMD that stands for nothing.

I agree

a good EMD that actually has decent branding is still an asset.

the 2 go together I think, branding is $$$, EMD is the memory factor imho

sold.com.au is a memory factor , branding is people finding it $$$$$

tim