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Duplicate content with other ccTLD sites

Discussion in 'SEO & SEM Discussions' started by Shane, Aug 25, 2011.

  1. Shane

    Shane Membership: VIP

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    auDA Member:
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    Say I have a site running on sample.com.au and want to run the same site on sample.co.uk, and assuming the site would be identical besides a few regional tweaks, could I expect to have any dramas with Google and duplicate content?

    Given that the sites won't be competing against each other in the SERPs, it shouldn't be a problem right?
     
  2. neddy

    neddy Membership: VIP

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    auDA Member:
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    That's a really good question One. I have been wondering about this myself, so hopefully some experts will enlighten us!
     
  3. joe

    joe Membership: Community

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  4. johno69

    johno69 Membership: VIP

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    auDA Member:
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  5. Shane

    Shane Membership: VIP

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  6. jam

    jam Membership: Trader

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    I have done this with a .com and a .com.au

    They will never appear together.
    Search from Australia on google.com.au displays .com.au
    Search from Australia on google.com displays .com.au
    Search from US on google.com displays .com

    Search from UK on google.co.uk displays .com
    Search from NZ on google.co.nz displays .com
     
  7. FirstPageResults

    FirstPageResults Membership: VIP

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    auDA Member:
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    Have some experience with this and it's fine
     
  8. James

    James Membership: VIP

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    Hi,

    From my experience working on International brands, where you have the one brand and you do SEO on say 20 different TLD's as it is a global SEO project.

    I would try to have localized content for the markets, I mean if you want to have a maximum effect in the market you really need to target GEO specific content for each market. you have the treat each website seprate, you have to do SEO for each specific market. For example on the .co.uk website you build links from the same local market.

    Sure enough the core elements of the websites can be similar yet I would best advise to use as much localised content as possible.

    In the end of the day Matt Cutts, Answer to this question is not the best. I have seen people burnt over hiring a UK SEO agency when their website is located in Australia and they only use .co.uk for the link profile, use the wrong spelling for a huge amount of words on the websites and target terms, it was a real night mare hence they are now looking for AU based SEO's.

    Kind Regards,

    James.
     
  9. FirstPageResults

    FirstPageResults Membership: VIP

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    This is true, but not every one has the budget of a big brand at there disposal. If you don't have the teams in place to manage such as huge task (maintenance, content, link building etc) then I would suggest using 1 global site with internationalisation (i18n):

    example.com/en_US/
    example.com/en_AU/

    But if you're purely talking 2-3 ccTLDs, then I would go for seperate sites and do what you can to differentiate them.
     
  10. James

    James Membership: VIP

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    Yeah for sure you can use sub folders on the 1 TLD and then target them all in GWT. Yet most mid Tier- Larger brands use septate TLD's.

    But yes I agree 100% costs go up and up when you deal with more websites.

    I just want to make a note, never 100% agree with what Matt Cutt's states one month he will say something, then 6 months later he will go back on things and say they are not correct and that he has changed his idea on the specific issue.

    Really you need to have experience with a whole bunch of areas and work with a huge range of verticals and share research on a yearly basis and then you build knowledge in every area.
     
  11. joe

    joe Membership: Community

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    Too right, gotta read between the lines.
     
  12. Chris.C

    Chris.C Membership: VIP

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    I think an important point that I don't think has been mentioned is whether this content is designed to rank for geo terms or generic terms.

    I know I have experienced problems with duplicate content (and a panda penalty) with AU sites that had duplicate content that were targeting generic terms that didn't produce geographical results (ie like "how to" and "best of" articles).

    These days, as a general rule of thumb I just think substantial amounts of duplicate content just isn't worth it any more - you are better off hiring someone to rewrite the articles for you second site (though this may also have consequences in the long run).