Domain Leasing

[Nova]

I noticed this mentioned on a site somewhere, domain leasing (that is, you remain the owner of the domain and simply contract the domain for a set period). Couple of questions

• Is it legit? (ie. do auDA allow it)
• Who's doing it?
• Is there money to be made in it?
• Where would you advertise?

 

[snoopy]

[*]Is it legit? (ie. do auDA allow it)

I don't think there is any rules against it.

[*]Who's doing it?

Never with a .com.au but have done it with a .com and also with a .net.

[*]Is there money to be made in it?

Yes, but there must be a clear ROI from the point of view of the person leasing it for it to work, ie type in traffic and/or clear potential revenue from SEO. Most will ask for options to buy.

[*]Where would you advertise?
[/LIST]

Maybe on the whois or on the name itself, anything else is probably a waste of time. Someone is only likely to lease it if they are really motivated. Generally it will come from a purchase being too expensive for them.

 

[DavidL]

Yes, but there must be a clear ROI from the point of view of the person leasing it for it to work, ie type in traffic and/or clear potential revenue from SEO. Most will ask for options to buy.

The option to buy is very important. Put yourself as the person leasing it - you'd be loathe to put all this effort building up the domain (through SEO etc) when it's owned by someone else. Like a tenant renovating the landlord's property at their own great expense.

 

[snoopy]

The option to buy is very important. Put yourself as the person leasing it - you'd be loathe to put all this effort building up the domain (through SEO etc) when it's owned by someone else. Like a tenant renovating the landlord's property at their own great expense.

Right, with no option to buy they'd need to be very keen, ie if the name had good type in traffic which made it worthwhile to lease without that buy option.

 

[Simon Johnson]

Hi Nova,

I see that you are new to DNTrade. Feel free to introduce yourself.

Simon

 

[Australian Adult]

Surely if the domain name was exactly what someone wanted and the alternatives weren't suitable, a lease option would be the only way to go, if someone really wanted the domain name.

The quality and importance of the domain name would be the main point to someone wouldn't it...