Domain Diversity and the Companies Dominating the Google Search Results

[chris]

A good breakdown on the reality of "domain diversity":

Today I’m going to reveal how the huge diversity we perceive in Google search results is once again a few large corporations controlling what we assume to be choice. More specifically I’ll reveal how just 16 core companies are dominating the most popular industries online and how that situation is going to get a whole lot worse.

Well worth reading:

http://www.viperchill.com/google-control/