chris
Top Contributor
If you're a listener of the OzDomainer podcast, you will have heard Mike Mann referring to a research paper called "Domain Bias in Web Search", I checked it out and thought many of you would find it interesting.
"This paper uncovers a new phenomenon in web search that we call domain bias --- a user's propensity to believe that a page is more relevant just because it comes from a particular domain. We provide evidence of the existence of domain bias in click activity as well as in human judgments via a comprehensive collection of experiments..."
You can read the paper here:
http://research.microsoft.com/apps/pubs/default.aspx?id=155941
Cheers,
Chris
"This paper uncovers a new phenomenon in web search that we call domain bias --- a user's propensity to believe that a page is more relevant just because it comes from a particular domain. We provide evidence of the existence of domain bias in click activity as well as in human judgments via a comprehensive collection of experiments..."
You can read the paper here:
http://research.microsoft.com/apps/pubs/default.aspx?id=155941
Cheers,
Chris
