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Domain Bias in Web Search - Paper at Microsoft Research

Discussion in 'Resources & Success Stories' started by chris, Jul 28, 2012.

  1. chris

    chris Administrator

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    If you're a listener of the OzDomainer podcast, you will have heard Mike Mann referring to a research paper called "Domain Bias in Web Search", I checked it out and thought many of you would find it interesting.

    "This paper uncovers a new phenomenon in web search that we call domain bias --- a user's propensity to believe that a page is more relevant just because it comes from a particular domain. We provide evidence of the existence of domain bias in click activity as well as in human judgments via a comprehensive collection of experiments..."

    You can read the paper here:

    http://research.microsoft.com/apps/pubs/default.aspx?id=155941

    Cheers,
    Chris