1. Welcome to DNTrade. If you want to find out about the latest domain name industry news or talk, share, learn, buy, sell, trade or develop domain names - then you've come to the right place. It's a diverse and active community, with domain investors, web developers and online marketers - and it's free! Click here to join now.
    Dismiss Notice

Domain Bias in Web Search - Paper at Microsoft Research

Discussion in 'Resources & Success Stories' started by chris, Jul 28, 2012.

  1. chris

    chris Administrator

    Mar 7, 2010
    Likes Received:
    auDA Member:
    If you're a listener of the OzDomainer podcast, you will have heard Mike Mann referring to a research paper called "Domain Bias in Web Search", I checked it out and thought many of you would find it interesting.

    "This paper uncovers a new phenomenon in web search that we call domain bias --- a user's propensity to believe that a page is more relevant just because it comes from a particular domain. We provide evidence of the existence of domain bias in click activity as well as in human judgments via a comprehensive collection of experiments..."

    You can read the paper here: