it is a good name if you have a good budget to promote it, I wouldn't be letting go of it easily or cheaply.
HUGE effort to develop it correctly, HUGEEEE
nobody will pay you to list when hotfrog, truelocal, aussieweb etc are all free, you would need to run on google adwords or additional upgrades or services.
I'd look to aussieweb as a business model imho.
tim