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Different use of an EMD

Discussion in 'General Domain Discussion' started by Shane, Oct 5, 2017.

  1. Shane

    Shane Membership: VIP

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    auDA Member:
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    Exact match domains used to be all the rage before the Google EMD update a few years back.

    Whilst they don't give the same SEO boost now, they still have other uses...

    My company Trade Risk is sponsoring the V8 Ute series at Bathurst this weekend and I've used one of my EMDs instead of our usual domain:

    ute3.jpg

    I've also gone with the .com over the .com.au to save space. Could have saved another character if we had direct reg... :eek:

    The idea of using tradiesinsurance.com instead of traderisk.com.au is that it tells people exactly what we do, and still gives them a URL to visit. Of course it's redirected to traderisk.com.au.

    There's an argument that it could add confusion by using a domain name which doesn't match our brand name, but I'm happy with the strategy.

    Anyway it appears on the front and rear number plate of every car in the ute category, so keep an eye out over the weekend! :)
     
    DnEbook, Callum, geodomains and 6 others like this.
  2. eBranding.com.au

    eBranding.com.au Membership: VIP

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    One of the benefits of using a different domain is the ability to track the results of your sponsorship. You can look at the stats to see how much traffic you get via the domain.

    The benefits of sponsorships are of course much broader (building goodwill etc), but it's good to be able to measure some of the outcomes. It's one of the reasons why many companies will use a specific domain or phone number for marketing campaigns.
     
    Shane, snoopy, findtim and 2 others like this.
  3. Scott.L

    Scott.L Membership: Trader

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    Great Plate :cool:
     
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  4. findtim

    findtim Membership: VIP

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    lucky that guy who owns "numberplates.com.au" didn't grab that sponsorship space first ! oohhh, thats you anyway o_O
     
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  5. Shane

    Shane Membership: VIP

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    Absolutely. Some people will just Google Trade Risk, but I'm sure many will type the URL.
    Ha! I actually considered for half a second using it for numberplates.com.au...

    I have to share another good photo from on track today. I'm definitely not tiring of seeing my logo on the front of every car. :)

    rgs-racing.jpg
     
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  6. findtim

    findtim Membership: VIP

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    absolutely GREAT branding, highly focused TARGET market, australia/world wide, and i am sure the break even point on the investment will be easily met.

    congrats, good to see "one of us" playing the big games.

    tim
     
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  7. Bacon Farmer

    Bacon Farmer Membership: VIP

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    Yep he's no lemon.
     
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  8. findtim

    findtim Membership: VIP

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    OMG, you just went to top 5 worst posts
    tim
     
  9. Joel

    Joel Membership: Community

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    A campaign specific URL is a good idea when it fits and in this case it works. Nice work, that looks great :)
     
  10. DomainNames

    DomainNames Membership: Community

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    NumberPlates.com.au would also look great as the number plate but maybe more money in Insurance :) ?

    Let us know if you see a spike in your website traffic after Bathurst finishes or during it.

    Awesome and I do hope you get some great ROI from it.
     
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  11. DnEbook

    DnEbook Membership: VIP

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    I think the ute format will be changing next year, Ford Rangers and other crap racing as well. All hail the Aussie Ute!
     
  12. Shane

    Shane Membership: VIP

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    Definitely. :D

    Yep the new format requires a dual cab diesel. So Ranger, Hilux, etc etc. Won't be as exciting, but will be more relevant.

    My deal runs to the end of the V8 era, which is Bathurst, Gold Coast and Newcastle.
     
  13. Shane

    Shane Membership: VIP

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    Traffic increase to the website was bugger all over the weekend. Type-ins of tradiesinsurance.com were tiny, and the traffic increase I did get was mostly due to a couple of sponsored posts on FB promoting the sponsorship.

    One last photo... This was the clearest I've seen from the weekend:

    unsure.png
     
  14. snoopy

    snoopy Membership: VIP

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    Get an application in for your van.
     
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  15. snoopy

    snoopy Membership: VIP

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    Interesting, the advertising is not very direct. Will be interesting to see if there is any noticeable change over time.

    I'm guessing people who sponsor also promote the fact that they sponsor a lot, maybe that is where the benefit is. Telling tradies you sponsor the Bathurst ute rate with photos etc.

    Some of the sponsors in car races, you'd barely know what they are promoting, e.g. the Fujitsu advertising, so I suspect it is not about getting direct sales out of it.
     
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  16. findtim

    findtim Membership: VIP

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    its passive sponsorship, just brand recognition, like AFL toyota doesn't make me want a toyota but when i do buy the next car i'll consider it.
    also you are dealing with couch potatoes, they aren't going to hop up and get online

    tim
     
  17. DnEbook

    DnEbook Membership: VIP

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    Got no room left for sponsorship