all great feedback FPR , thanks, i'm working with a guy who is part of a buying group of 60 members across australia so i have been given a limited budget until "proof of concept" so i'm at the mercy of the budget even though i agree with almost everything you say.
no responsive, i agree i don't see it as an issue right now
building a directory because we have a generic name: yes, and i'd do the same if i owned "weddings"
generic name: totally true, that is why we bought it, as for filling a need we feel the need is access to retail suppliers of balustrading products across a wide range of areas from house, units, highrise, boats, pools etcccccccccc and google doesn't do that very well IMHO. if it did you wouldn't be having problems finding what you want.
why a directory when you have google ? because of the reasons you are having trouble finding balustrading ! you can't be the only one.
useful tools: i've been down that path on MANY other sites and have found NO return value in my effort to provide them for visitors, visitors are just takers and i now dev these sites to create leads and give nothing else and i find that works. The feedback from my clients who list on the sites also agree, all they want is a phone call, a call to action, verbal contact to make the sale.
we are not in the private forum so i'm holding back on my comments sorry, i'm presently also doing a site for a cladding company and the same issues arise, most show highrise big developments and not the humble house balcony because these companies want the big end jobs when in fact there is LOADSSSS of $$ in the humble house.
prices: just to many variables is why, we looked at it and ended up with over 100K++ items, it would soon go out of date and drop shipping data feeds are not possible as the industry is just not in tune with that.
balustrading is often like LEGO, in the end you have the bits but need to build it yourself, thats why you will be able to search for stainless, glass, wire, hinges etccc in your area.
i agree an image of a section of balcony balustrading would be great for the user but its never going to happen cost effectively on a website with the amount of potential products. back to LEGO theory, its components that create the end result.
back to the story: its the second click i want, the non bounce, presenting the homepage as an authority for balustrading.
thanks for your reviews
tim