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Crazy Domains acquires Enetica

Discussion in 'Domain News' started by Cheyne, Oct 24, 2017.

  1. snoopy

    snoopy Membership: VIP

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    Before and after shots,

    Before

    Screen Shot 2017-10-26 at 11.50.55 am.png

    After

    Screen Shot 2017-10-26 at 11.53.13 am.png
     
  2. snoopy

    snoopy Membership: VIP

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    Well call them crazy because that is how it is going, looking at Racing.com which seems to be on TV 24x7, they don't own the .com.au. I thought they were stupid initially.

    It think bigw.com shows yet again a growing preference for .com over .com.au for local sites. Things are changing as AUDA dithers around experimenting with obvious mistakes (.au) whilst ignoring the real problem (.com.au red tape). There is nobody sensible steering the ship, it is just listing in the wind.

    Don't expect AUDA to actual fix anything, the country code will continue to slip.
     
  3. DomainNames

    DomainNames Membership: Community

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    1. Click on www.BigW.com now and see where it goes to in the search bar of your browser www.Bigw.com.au
    2. Click on www.Carsales.com now and see where it goes to in the search bar of your browser www.Carsales.com.au
    3. Click on www.Youi.com now and see where it goes to in the search bar of your browser www.Youi.com.au

    What they all have done is take off any domain extension from their logos and just now have the name and logo with no domain name extension on the website or logos....

    Before
    upload_2017-10-26_18-41-9.png


    NOW
    upload_2017-10-26_18-41-51.jpeg
     

    Attached Files:

    eBranding.com.au likes this.
  4. Scott7

    Scott7 Membership: Trader

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    auDA Member:
    Yes
    Another good example of this is Youi.com which was acquired for 100k USD and forwards to Youi.com.au
     
  5. snoopy

    snoopy Membership: VIP

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    The fact is bigw have dropped the .com.au from their catalog and use the .com. Given time I think bigw will switch the site content from the .com.au to the .com. That is not straightforward and will take time. It is simply another case of large Australian company dropping .com.au. It is a trend that has been playing out of a decade or more as companies acquire their .com and switch.

    AUDA has dropped the ball, talking about the need to compete with new tlds and copy .uk and .nz whilst their core market is gradually eroded by .com which is a near direct replacement that is open to all Australian's without red tape. AUDA have no idea what is even happening because half the board knows nothing about domains and the rest are arguing about unimportant issues while the whole extension continues to slide. Have a look at any set of minutes and you can see it.

    https://www.auda.org.au/about-auda/our-org/board-meetings/

    This is flowing though because today Australian's use .com far more than .com.au and that gap is widening.

    Give it enough time and even the local cafe will be trying to get a .com first before looking at a .com.au, that is where things are headed.