Conversion Psychology

[Cal]

Thought I'd share this article's nice summary about five psychological principles (Social Proof, Loss Aversion, Anchoring, Foot-in-the door and Authority) and their relevance to lead generation online.

B2B marketing firm Pardot has just released a fascinating white paper, 'Using Psychology to Increase Conversions', which looks into the psychology behind lead generation in the digital realm.

The world of marketing is in flux as a result of digital channels and consumers are demanding a new relationship with brands and purchasing channels. What hasn't changed is set behavior patterns.

The white paper considers the five psychological principles which a marketer can leverage to provide strong lead generation in an uncertain world.

http://www.smartcompany.com.au/digital-strategy/056106-conversion-psychology-and-how-to-generate-sales-leads-online.html

 

[whiterabit]

thanks for this, very interesting