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Conversion Psychology

Discussion in 'Resources & Success Stories' started by Cal, Jun 20, 2013.

  1. Cal

    Cal Administrator

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    Thought I'd share this article's nice summary about five psychological principles (Social Proof, Loss Aversion, Anchoring, Foot-in-the door and Authority) and their relevance to lead generation online.

    http://www.smartcompany.com.au/digital-strategy/056106-conversion-psychology-and-how-to-generate-sales-leads-online.html
     
  2. whiterabit

    whiterabit Membership: Community

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    thanks for this, very interesting
     
    1 person likes this.