i don't gamble but i bet bidder 1 and 2 are not there at the end
its been said sooooooo many times before, WHY would you "bid fight" at 7pm the night before ?
as for end price? whats it worth in 1 years profit ?
$400 a booking x 365 days = $146K / 10% profit after all costs = $14600 and then you are in total profit
tim
The other issue with this name is the plural form when singular makes more sense. I think it is going to be a small company/webmaster type person using a name like this, think it would not work well on radio/tv/print.