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Can't get my exact match domain to rank - any ideas?

Discussion in 'SEO & SEM Discussions' started by Shane, Oct 19, 2011.

  1. djuqa

    djuqa Membership: Trader

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    Shane, Mate.
    Don't bite my head off!
    This is given as helpful and valid advice
    Your HTML doesn't validate well.
    Maybe a factor with the GoogleBOT
     
  2. James

    James Membership: VIP

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    The code errors on this page are limited, Google has crawled the site on the 25th oct fine.

    I would not think the HTML can be a issue.
     
  3. Shane

    Shane Membership: VIP

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    auDA Member:
    Yes
    Thanks Joe, much appreciated.

    Yeah it is strange that the home page isn't ranking now. It was previously, but it certainly seems that something funny is going on. At least pages from the site are moving up the rankings!

    I've only added one extra page of content and a few links, so I think the main difference may have come from fixing the errors.

    I've also implemented the htaccess code. I've never had this issue with any of my other sites, but I guess you'd recommend adding this to all sites right?

    There will be no biting off of heads, I am calm and relaxed now! :)

    I wouldn't be surprised if there were HTML errors, as I certainly don't claim to be an expert at coding, but I think I fixed them all last time. Hopefully...?!
     
  4. Shane

    Shane Membership: VIP

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    auDA Member:
    Yes
    Thanks James. Hopefully I've fixed everything now. My coding will never be perfect, but it should be good enough to keep Google happy. :)
     
  5. joe

    joe Membership: Community

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    Yeh but it's more about being pedantic than fixing a major issue. A few years ago it might've been a bigger problem but I think goog has smartened up and can figure this sort of thing out.
     
  6. djuqa

    djuqa Membership: Trader

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    no problems, mate, your main HTML errors are non-quoted values
    i.e. bgcolor=#1b7abe should be bgcolor="#1b7abe" or even better still style="background-color: #1b7abe;"> as we all move towards HTML5 Conformance

    One other thing I noticed is the articles are prone to OVER-USAGE of the key phrase "builder's insurance" googlebot penalises over usage.
     
    Last edited: Nov 5, 2011
  7. Shane

    Shane Membership: VIP

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    auDA Member:
    Yes
    Yeah I fell into the habit of not using quotation marks a while back, I need to turn that around. As for the HTML5 changes, I think I'll make like an ostrich and pretend it doesn't exist!

    I enjoy writing my own sites, but I think the time is approaching where my primitive HTML skills will no longer be good enough. At that stage it will probably be time to start outsourcing.

    Cheers for the tips.
     
  8. Search

    Search Membership: Community

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    Some extra tips:

    - Add contextual links to your content linking to other internal pages.
    - Add ALT attributes to your images, especially the images that are also links (like the collection of insurance company logos).
    - Add a robots.txt file (http://www.buildersinsurance.com.au/robots.txt )