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Being a bit of a marketing enthusiast was curious what this might go for... Brand.com goes on the market - Domain Name Wire
they are quoting figures of $500,000 plus (as brands.com was apparently being marketed at $1,000,000 plus)
With a name like Reputation Changer, you can imagine that an online reputation management company would be stuck in the shadow of Reputation.com (which itself was formerly known as Reputation Defender). The solution? It’s changing its name, and purchasing a memorable URL of its own — Brand.com.
The URL supposedly cost six figures, and you can see that the company has already taken it over to promote a product called “Brand.com by Reputation Changer.” President Michael Zammuto said the plan, ultimately, is to completely switch over to the Brand.com name. It will become the highest trafficked website in the reputation industry, he said, based on an analysis of Google search volumes: “Brand.com and the term ‘brand’ have much greater recognition with potential clients and with the general public than the term ‘Reputation’ or ‘Reputation.com’.”