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Benefits of Trademark?

Discussion in 'General Domain Discussion' started by ttfan, Feb 14, 2018 at 2:59 PM.

  1. ttfan

    ttfan Membership: Community

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    auDA Member:
    Yes
    Say I run an online shop in the very niche area selling Fidget Spinners, and I operate under the name SME Fidget Spinner Shop (SME stands for Subject Matter Expert). Say we sell a variety of brands of fidget spinners off the shelve, but our expertise is in create our own combination of components to make a Fidget spinner, suited to the customer's requirements. Say we are subject matter experts in this area, and most people just refer to us as "SME" Fidget Spinners when talking about customised ones. My Question:
    1. Is there a benefit in registering a trademark for "SME", in the area of retail and services of Fidget Spinners?
    2. Is there any SEO benefit in owning such a trademark?
    PS I didn't really want to disclose our trading name publicly, at the risk of someone else registering the name (I know some of you know anyway). :)
     
  2. Shane

    Shane Membership: VIP

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    auDA Member:
    Yes
    1. Yes - but I think it would need to be a composite mark (i.e. registered as part of a logo). If it's an acronym I doubt it will be accepted as a word mark.
    2. No.
     
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  3. Horshack

    Horshack Membership: Community

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    Is it worth the expense?
     
  4. DomainNames

    DomainNames Membership: Community

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    Good questions for a board sponsor Cooper Mills Lawyers who are experts in this area. Message them maybe if you are really looking at trademarks etc
     
  5. Cooper Mills DomainLawyer

    Cooper Mills DomainLawyer Membership: VIP

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    auDA Member:
    Yes
    Trademark protection is important (and often overlooked), it is a little hard to advise on your particular situation until I know a little more, but happy to discuss by PM.
    In the meantime our coopermills blog has some good TM articles. In terms of question 2, you will need to ask an SEO expert about this but a trademark will enable you to shut down competitors using your brand name in an adwords campaign if you have a registered trademark.
     
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  6. ttfan

    ttfan Membership: Community

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    auDA Member:
    Yes
    Well it's only of the order of hundreds of $.
    Thank you Cooper Mills DomainLawyer, I've sent you a PM (or 'conversation as they seem to call it here).
     
  7. DnEbook

    DnEbook Membership: VIP

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    For ten years protection it is worth it, especially if you making this your main form of income
     
  8. ttfan

    ttfan Membership: Community

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    auDA Member:
    Yes
    Yes it seems like it, but I can't quite see how a competitor would use my brand against me, since my products are not actually SME brand., they are a combination of generic brands that others sell too... it's our expertise and advice in combining the products that sets us apart.
     
  9. DnEbook

    DnEbook Membership: VIP

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    LOL ....consider rebranding to something that has "expert" in the title and then trademark!