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Before or After ?

Data Glasses

Top Contributor
Before or After .... Which is better

sydney hire car or hire car sydney

I am asking what works in a search engine point of view

I feel the first one sounds more natural .......opinions on this ?
 

goldnugget

Top Contributor
From the searches I have been doing and checking combos on GAK, it seems that for search term traffic, After gets more hits.

People tend to type in what they generally want first then the locations eg. Hospitals Sth Sydney, Hotels West Melbourne, Restaurants Lygon St and so on. Ussually general to specific (but not always).

I kind of attribute it to social mentality...in realworld sense you go to the shop to get a litre of milk, but when you get there you decide you want a particular brand and it has to be full cream. You dont say I'm going to get a litre of fullcream Farmdale...you say I'm getting Milk...the specifics come after.


Added......

The reverse would be probably true if you were looking for a specific business, say'The Melbourne MotorInn' where people would most likely type in 'Melbourne MotorInn'.

Thats my view.
 
Last edited:

Data Glasses

Top Contributor
From the searches I have been doing and checking combos on GAK, it seems that for search term traffic, After gets more hits.

People tend to type in what they generally want first then the locations eg. Hospitals Sth Sydney, Hotels West Melbourne, Restaurants Lygon St and so on. Ussually general to specific (but not always).

I kind of attribute it to social mentality...in realworld sense you go to the shop to get a litre of milk, but when you get there you decide you want a particular brand and it has to be full cream. You dont say I'm going to get a litre of fullcream Farmdale...you say I'm getting Milk...the specifics come after.


Added......

The reverse would be probably true if you were looking for a specific business, say'The Melbourne MotorInn' where people would most likely type in 'Melbourne MotorInn'.

Thats my view.

good points, thanks
 

Chris.C

Top Contributor
I think a lot depends on purpose of the site.

If you are looking to build a throw away MFA style site, just go for whatever gets the most exacts.

That said if you are planning for it to become a quality site that a business is built around then I tend to go for the one that sounds better when said aloud given that with reasonable SEO you will rank for both without too much trouble.

The same goes with singlur vs plural.
 

findtim

Top Contributor
i'm a sydneycarhire not carhiresydney kinda guy, i have very few exceptions in the folio.

this has always been a "which came first the chicken......................" question.

but think like this, carhiresydney and sydneycarhire don't rank first page anyway ! but a crappy site like
HTML:
www.oranacarandtruck.com.au/
does !!!!

tim
 

Drop.com.au

Top Contributor
Before or After .... Which is better

sydney hire car or hire car sydney

I am asking what works in a search engine point of view

I feel the first one sounds more natural .......opinions on this ?

"Before" is the natural syntax

"After" is an iterative or drill down search (sometimes called a reversal) where the searcher has started off with a keyword search and then got swamped with results, adding location or other qualifying descriptors to narrow the search.

Andrew
 

Data Glasses

Top Contributor
"Before" is the natural syntax

"After" is an iterative or drill down search (sometimes called a reversal) where the searcher has started off with a keyword search and then got swamped with results, adding location or other qualifying descriptors to narrow the search.

Andrew

Whilst i think at the beginning is the most natural i must admit after finding the correct category i will normally then add either price, review or location , cheers
 

helloworld

Top Contributor
I always go for suburb after the keyword when possible. They have different results, that said, lots of work and time and you can rank them both ways.
 

findtim

Top Contributor
lots of work and time and you can rank them both ways.

flip the term in your homepage text.

just create content pages with the alternate, content wins.

landing pages have been working for me..... still

and then the other million things you need to do to make a site rank :)

tim
 

Ashman

Top Contributor
"After" is an iterative or drill down search (sometimes called a reversal) where the searcher has started off with a keyword search and then got swamped with results, adding location or other qualifying descriptors to narrow the search.

That's why I prefer the location after.

http://DebtRecoveryPerth.com.au
http://TaxAgentPerth.com.au
http://BackpackersPerth.com
http://PerthEscortsAgency.com.au
http://PerthHomeLoan.com.au

But I still have both types of domains and it might come down to whats available for rego.
 

Data Glasses

Top Contributor
I am still thinking the most natural sounding is the better, although the question was based on seo

hairdresser melbourne .................melbourne hairdressers (the latter i think)
 

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