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Backorder service

Discussion in 'Netfleet.com.au' started by DomainNames, Jul 15, 2011.

  1. DomainNames

    DomainNames Membership: Community

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    Hi, Netfleet has some great success with the backorder service
    http://www.netfleet.com.au/backorder

    Due to the high cost of the service with no guarantees the name will ever drop etc how confident is Netfleet on securing names which are backordered which do drop?

    Do you guys allocate extra resources to ensure when people pay for the backorder they get some priority with server resources etc?

    It would be a shame and waste of money to pay the money for the netfleet snapper backorder and see someone else get it on the day of the drop.

    The recent sales list shows netfleet has some good success with this service. How many backorders which drop are netfleet missing do you know ?http://www.netfleet.com.au/domain-sales

    Strangely Enetica used to do this same type of backorder/ snap service years ago and they stopped it. They had pretty good success with it but no idea why its gone now. Their price was $5 to backorder and a more high reg fee if they got it.

    If people have their eye on a great domain name it might be a good option but you really would need to be cashed up to be prepared to lose the money if they name does not drop.

    If Netfleet could guarantee they will get the backordered name at the drop this service would be be even more incredible... Keep trying guys for a 100% success rate!!
     
    Last edited: Jul 15, 2011
  2. paz

    paz Member

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    I like the idea of a $5 backorder fee and double registration fee if caught. But i'm sure NetFleet dont ;)
     
  3. DomainNames

    DomainNames Membership: Community

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    Yes agreed. Netfleet needs to make sure for the high upfront cost they get near 100% of the names on the backorder system or its like buying a $99 lottery ticket in a lottery that might never get drawn in the 2 years you pay for your "ticket"
     
  4. DavidL

    DavidL Membership: VIP

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    auDA Member:
    Yes
    I'll let Anthony or Mark reply in full as I'm not so involved with NF these days but as Mark's away and Anthony is crook, I will say:

    1) Weighting of domains isn't as important these days now that they drop sequentially (this used to be critical). So, you'd try as hard as you can to grab abc.com.au as you would def.com.au regardless of their bid prices or whether they are backordered or not. So I guess the chance of a catch is the same as our overall rate each day which is around 85% at the moment

    2) The backorder service was mainly set up for retail buyers. People who may have had their eye on a particular domain for years and just wanted a service to monitor and cover it if it did indeed drop. However there has been some limited success with domainers using it but you have to be careful. Only backorder domains that have a much better than average chance of dropping which takes a lot of skill to identify.

    The equation should work like this.

    If 'the chance it will drop in the next 2 years' * 0.85 * 'the estimated value of the domain' > $100 (cost of the backorder) then you should backorder it. Otherwise leave it.

    So if you think a domain is worth $5,000, say. And has a 5% chance of dropping in the next 2 years then it's worth doing it because:

    $5,000 * 0.85 * 0.05 = $212 which is more than the cost of backordering.

    A smart thinking member here very nearly got Hardware.com.au this way - http://www.dntrade.com.au/hardware-com-au-dropping-tomorrow-t2099.html
     
  5. DomainNames

    DomainNames Membership: Community

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    So in this example for hardware.com.au Netfleet's backorder service did not get the name? Why not? Couldnt netfleet allocate more server resources pinging ausregistry at the drop to make sure you do get backordered names of does this not work any longer?.. I see from that other post it used to be $59.. now its $99?
     
    Last edited: Jul 15, 2011
  6. asantha

    asantha Membership: Community

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    and also some and all two letter domains cant put on backorder.. i think its unfair
     
  7. Mark

    Mark Membership: VIP

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    As mentioned before on the forum, our backorder service is intended for retail clients who are after one specific domain name they have always wanted for example, and is not geared towards domain investors.

    One of the fairest options for "big" domain names, like two letter domains, is to allow them to go to public auction so everyone has a chance to bid.

    If you want to keep track of these domain names you can monitor when they are going to drop, or put up for sale, with a Netfleet Alert perhaps.

    Cheers, Mark
     
  8. Designer

    Designer Membership: Community

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    Have to agree. If you can't b/order a 2L domain, why can someone b/order this? Best not to have any b/orders and instead have a free market.
     
  9. DavidL

    DavidL Membership: VIP

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    auDA Member:
    Yes
    Don't see how that could possibly happen - anyone can just plug a domain in the public page here - https://www.netfleet.com.au/cart.php?pid=4 to see whether it is 'backorderable' or not. It's not a case of NF assessing and favouring 'applications'!!!

    Sure this isn't just a bit of jealousy creeping in? ;) Everybody had the same opportunity to backorder the same domain for the same price...

    Anyway I'm sure Anthony or Mark will chip in with a response from Netfleet.
     
  10. neddy

    neddy Membership: VIP

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    auDA Member:
    Yes
    David, it's not a matter of jealousy at all - it's just a matter of fairness and equality. And once again, it's just my opinion. ;)

    A previous poster had complained he couldn't backorder certain names, because the Snapper system had reserved them. So when I saw
    that a name like loancomparison.com.au was backordered, I thought this name was in the same basket value wise. Hence my post.

    And thanks for that tool - I didn't realise it was there. But it also helps highlight what I perceive is the inequity. Plug in these names and
    you will see that Snapper has reserved them for sale:

    MortgageComparison.com.au (not much different to loancomparison.com.au ;))

    MortgageLoan.com.au

    Just repeating, I don't have a problem with the backorder system - all I'm saying is that it should be all or nothing. Otherwise people will
    continuously ask these sort of questions.
     
  11. domainlover

    domainlover Membership: VIP

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    i dont see a problem myself, i like the current system :D any name that is AVAILABLE for backordering is available to EVERYONE.
     
  12. Ash

    Ash Membership: Trader

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  13. domainlover

    domainlover Membership: VIP

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    Ash you misread what i wrote, " any name that is AVAILABLE for backordering is available to EVERYONE"
     
  14. neddy

    neddy Membership: VIP

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    auDA Member:
    Yes
    I bet you like the current system - after all you were lucky enough to backorder it. As I said previously, good luck to you. ;)

    This is Mark's quote back on 22/8:

    The thing is, I would have thought you are a domain investor not a retail customer wanting just one domain? ;)

    The only point I'm trying to get across is who chooses which names are not available for backorder? Is there a science to it? This is Mark's quote back on 11/4 :
    Is there a list? That's why I gave a couple of examples of names that are available in my previous post. Fairly similar to loancomparison.com.au.

    I just think NF have to avoid the perception of inequity. All or nothing. This is what Asantha and others have highlighted.

    Once again, just my personal opinion.
     
  15. Ash

    Ash Membership: Trader

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    Nice grab!
     
  16. domainlover

    domainlover Membership: VIP

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    Ned I backordered this domain name because I am a Mortgage Broker.
     
  17. neddy

    neddy Membership: VIP

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    auDA Member:
    Yes
    I know you are Angelo - and I have absolutely nothing against you backordering this domain. (There again, you are hardly a "retail customer" as defined by Mark!) :p

    All I'm trying to point out is that Netfleet's policy is not perhaps fair to everyone. Not all domains are equal it seems, and so all I'm trying to suggest is either let it be open slather on all domains (far better financially for NF!) - or don't have any backorder service.

    If neither of the above works, then surely a list should be published of what names are excluded? I would have thought those two examples I gave should have been available for backorder because they are so similar to the one you picked up.

    I won't bang on about this anymore - I have given my opinion for whatever it is worth. :)
     
  18. Mark

    Mark Membership: VIP

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    Hi Guys

    The service is aimed to provide a service for retail clients wanting a "set and forget" solution to cover a domain or two they have always had their eye on it. They are not interested in monitoring the drops every day or even setting up alerts – they just want to pay a fee, forget about it and hope that one day they get some good news. We have received nothing but very positive feedback about backorders from our target market for this service so we aren’t going to change it more than what we have.

    As you know, we have reserved a list of what we have deduced to be premium domains so that they will go to open auction as they are more likely to have broad appeal to domainers. Of course, everyone's idea of premium is different so I’m sure there will continue to be domains like these that do slip through the cracks and good on you if you can take advantage of these.

    Regardless of the mechanics - everybody has exactly the same opportunity to backorder domains, so whether you like the system or not, you can't say it’s not "fair"?

    Thanks, Mark
     
  19. neddy

    neddy Membership: VIP

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    auDA Member:
    Yes
    Thanks for response Mark. I said I wasn't going to bang on anymore, but I do have to respond to this in order to clarify my "fair" comment (which you have raised).

    I appreciate everybody has the same opportunity to backorder domains - first in, best dressed etc. That's very "fair".

    What I meant by "fair" was that it didn't seem "fair" that some domains get excluded while others are included. And thus it's a bit of a lottery. That was what a couple of members were complaining about. I appreciate that domain name values can very subjective, but the two examples I gave were very similar names.

    It would be good if you could supply a list of the names you have excluded. It might actually have the effect of generating a whole lot of business for you by people rushing to place backorders on names not on the list!

    But hey, at the end of the day, it's your business - you can do whatever you want. ;) I'm only giving feedback.
     
  20. FirstPageResults

    FirstPageResults Membership: VIP

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    auDA Member:
    Yes
    I'd have to agree that this name probably should have been restricted, but I also understand it's difficult for NF to compile a completely bulletproof list.

    Personally I'd like to see the system scraped and replaced with an alerts + proxy bid system for those 'set & forget' types.. but doesn't sound like thats going to happen.