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Australian Online Retail Statistics

Discussion in 'Resources & Success Stories' started by chris, Nov 12, 2012.

  1. chris

    chris Administrator

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    auDA Member:
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    Another infographic, but it's current and there are links to some useful data.

    Some of the main points are:

    • 94% of the Australian population have access to the Internet
    • 53% of Australian retailers don't have an online channel

    The top 5 Australian online-only retail sites (per monthly visitor) are:

    • eBay
    • gumtree.com.au
    • groupon.com.au
    • catchoftheday.com.au
    • quicksales.com.au

    [​IMG]

    Source
     
  2. snoopy

    snoopy Membership: VIP

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    Hang on......wasn't this an MFA site?
     
  3. James

    James Membership: VIP

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  4. djuqa

    djuqa Membership: Trader

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    No has been live advertising site for years and now owned by ebay
     
  5. DavidL

    DavidL Membership: VIP

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    Yes.

    What's a live advertising site?
     
  6. djuqa

    djuqa Membership: Trader

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    live== Active
    Advertising Site == Accepts Ads
     
  7. DavidL

    DavidL Membership: VIP

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    Huh?

    What site isn't live? Don't mfa sites by definition accept ads?
     
  8. xwdomains

    xwdomains Membership: Community

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    Interesting I tend to agree with number 4.
    There are many international sellers, that make it impossible for the small Australian business to compete, years ago you could find a supplier throw it on ebay and make a profit now the manufacturers and international sellers are selling on ebay and quick sales making it near impossible.
     
  9. djuqa

    djuqa Membership: Trader

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    MFA== made for adsense
    surely is different than a site that accepts ads (like tradingpost) for items to sell
     
  10. eBranding.com.au

    eBranding.com.au Membership: VIP

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    Thanks Chris, some interesting info.
     
  11. bunstar

    bunstar Membership: Community

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    wow that trends tool is great.
    Is there an extended list of the top Australian retailers?
     
  12. DavidL

    DavidL Membership: VIP

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    Oh sorry I see what you mean. Thing is gumtree doesn't make money from it's ads... They are free. It's income is derived from adsense

    Seeing as it's been created to make money rather than a public service, I believe you could call it a mfa site, albeit much more substantial than most which tend to be 5-pagers with crap content.
     
  13. snoopy

    snoopy Membership: VIP

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    You are in denial.
     
  14. DnEbook

    DnEbook Membership: VIP

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    Gumtree is a CLASSIFIEDS site that makes money from exclusive listings, ad bumps, highlighting ads and front page positioning

    Interesting to note that gumtree.co.uk redirects to gumtree.com and is an english site. At this point no venture into the american market it seems.
     
  15. neddy

    neddy Membership: VIP

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    Great post Chris. Thanks.

    Just saw this article in The Age today which somewhat relates to this topic.

    Australia is going to follow the USA and have a "Cyber Monday".

    "Online mega sale to lift local retail"



    Read more: http://www.theage.com.au/business/o...ocal-retail-20121112-298g3.html#ixzz2C31hpsDt
    .
     
  16. snoopy

    snoopy Membership: VIP

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    David is yet to comprehend this.

    The UK is where it started. A fair chunk of UK businesses use a .com rather than the country code.
     
  17. DnEbook

    DnEbook Membership: VIP

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    Yes i am aware of this, just seems they have a business model and domain in stock to take on the american market, maybe they feel graigslist is too strong?
     
  18. theseoconsultant

    theseoconsultant Membership: VIP

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    They changed their business model to improve their revenue before selling to eBay - there is an article relating to this somewhere; I'll have to track it down.

    When Gumtree kicked off - it was offering FREE listings, with no premium benefits and relied upon adsense for its revenue - so technically, David is correct as it was and technically still is an MFA site - with the added revenue now being premium listings.
     
  19. snoopy

    snoopy Membership: VIP

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    I don't think relying on adsense is the same thing as building a site just to display ads. Might as well call this forum MFA in that case. The MFA model is pretty clear, rubbish content simply to pad out ads.

    Here is how About defines it & I think that is right,

    http://google.about.com/od/m/g/mfadef.htm
     
  20. theseoconsultant

    theseoconsultant Membership: VIP

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    OK - Snoopy you seem to be missing the point. Just because a website reports MFA as being "poor quality" doesn't mean anything - if a website has a business model of driving traffic to its website, in hope that that traffic clicks their Adsense ad spaces, I would classify this as an MFA. Sure, the typical MFA site has "poor content" - but that doesn't mean ALL MFA sites are poor quality.