If I own a golf store in Australia I sell everything related to golf, literally thousands of golf related items. I decide to start an online store and decide that I will choose golf.com.au as I believe it is the best name for my store. It also has the following advantages:
Using Adwords Keyword Tool
golf = 1.83 M Broad local earches per month
[golf} = 14800 Exact local searches per month
"golf" = 1.83M Phrase local searches per month
If I do a standard Google search for"Golf" in Australia I get 1.5 billion search results.
Bugger, someone else has already got this domain, whats the next best option.
I decide to pick "golfau.com.au" it has the keyword I want and the au represents Australia, the domain name is product and location specific.
I do a google search for golfau and google, like me, thinks I mean golf Australia and returns 493 million search results for golf Australia.
I love google it can read my mind.
Great I think to myself and register the domain name golfau.com.au . I then do some research on my new domain name and realise that by using the adwords keyword tool I come up with the following number:
golfau = 49500 broad local searches p/m
[golfau] = 46 Exact local searches p/m
"golfau" = 720 Phrase local searches p/m
I find out that these figures are terrible according to domain name specialists and that my domain name golfau.com.au is worthless.
I think to myself something is not quite right here, if a potential customer types in golfau with google and is given 493 million results with my adwords add right up the top I must be on the right track.
I decide to ignore the "experts" and go with my gut feeling.