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+1 button for AdSense

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In the next month Google well roll out the +1 button and personal recommendations to display ads, with the +1 button appearing on certain ad display formats.

We previously launched the +1 button on Google search and for publisher sites to make it easier for people to share and discover content across the web. Soon, your users will be able to endorse specific ads and make the ads more likely to appear to their social connections. We believe that these recommendations could help your readers notice ads on your site more, leading to higher returns for you over time.

http://www.seroundtable.com/google-plus-display-ads-14056.html
http://www.google.com/adsense/support/as/bin/answer.py?hl=en&answer=187844

What sort of effect will this have for publishers, if any?
 

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