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hardware.com.au dropping tomorrow

Billy01

Top Contributor
Woolworth Lowes Venture

So Satchi who is Wollies agency buying on the the drop on their multi billion dollar JV into hardware with Lowes isn't broad enough for you??
 

Chris.C

Top Contributor
Unless Bunnings and another hardware chain are after it, then yes I can see this going high.
It takes two to tango. So whilst it's not that surprising Woolworths would be willing to that $33K at it - I'd love to know who was the price setter in the auction.

Probably the bloke who forgot to renew it (must have told his boss he'd donate his 2011 salary as an auction bid to not fire him).

:D
 

Rhythm

Top Contributor
Hardware.com.au achieves record price

http://www.coopermills.com.au/wordpress/index.php/2010/12/hardware-com-au-achieves-record-price/

Great to see CooperMills blogging on the sale. Will be better for industry if/when the new owner starts advertising the domain.

In an auction conducted by Drop.com.au yesterday, domain name hardware.com.au sold for a record $33,333.

Hardware.com.au was an expired domain name which Bunnings forgot to renew. It is believed that the purchaser is Woolworths (through their advertising agency) who plan to start a competing hardware business in Australia.

No doubt heads will roll at Bunnings when they learn that a potential competitor has acquired the domain.

Values of .au names have increased dramatically over the past 12 months, however, many investors are still reluctant to invest money in .au due to heavy regulation, some of which amounts to censorship of content.

Disclaimer: I was the one who had it on NF backorder.
 
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daddybat

Member
Beyond reasonable doubt.

Dumb q - does having a backorder at NF exclude any other bidder from trying to order that name? IOW - since you had already backordered the name - would there be no auction at NF, and you might have won it by default?
 

DavidL

Top Contributor
Dumb q - does having a backorder at NF exclude any other bidder from trying to order that name? IOW - since you had already backordered the name - would there be no auction at NF, and you might have won it by default?

That's right - Rhythm would have won the domain for the princely sum of $59 if we'd have caught it. However despite our best efforts we missed out - sorry Rhythm :(

Full credit to you to spot this opportunity and take the gamble with the backorder. Hope next time it pays off for you...
 

snoopy

Top Contributor
That's right - Rhythm would have won the domain for the princely sum of $59 if we'd have caught it. However despite our best efforts we missed out - sorry Rhythm :(

Full credit to you to spot this opportunity and take the gamble with the backorder. Hope next time it pays off for you...

It does sound like a "gamble" to me, how often does someone actually acquire a names bidded up on other venues this way? Is it really going to get chased hard if the catcher gets nothing from a successful catch?
 

Timmy

Banned
It does sound like a "gamble" to me, how often does someone actually acquire a names bidded up on other venues this way? Is it really going to get chased hard if the catcher gets nothing from a successful catch?

If they did catch it I am sure that the number of backorders would increase across the board lol.
 

domainlover

Top Contributor
net fleet did catch rehabilitation.com.au today on backorder which was bid up to $1117 on drop, thats nothing to sneeze at
 

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