chris
Top Contributor
A recent article with some interesting points that we often talk about here.
http://www.mediaoptions.com/misc/why-build-on-a-domain-that-doesnt-match-your-brand-name.html
We've got a great thread listing examples of Australian premium category defining domains that Mike started a while back:
https://www.dntrade.com.au/resource...y-defining-names-owned-use-big-companies.html
If you come across any not listed please add them.
Cheers,
Chris
CrowdFunding.com was recently acquired for a reported $170,000 by GoFundMe.com, who have stated they have no plans to rebrand. Veterinary Pet Insurance Company, the oldest and largest pet insurer in the US, is very well known as VPI. However, their entire online presence is built on premium domain PetInsurance.com.
Companies build on a domain name that doesn’t match their brand name? Yes!
http://www.mediaoptions.com/misc/why-build-on-a-domain-that-doesnt-match-your-brand-name.html
We've got a great thread listing examples of Australian premium category defining domains that Mike started a while back:
https://www.dntrade.com.au/resource...y-defining-names-owned-use-big-companies.html
If you come across any not listed please add them.
Cheers,
Chris