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whats your paln b ?

Discussion in 'General Domain Discussion' started by findtim, Jan 10, 2014.

  1. findtim

    findtim Membership: VIP

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    auDA Member:
    Yes
    just watching the cricket and see whatsyourplanb.net.au is being publicised by cricket Australia.

    .net.au ! it ranks number 1 for a emd style search http://screencast.com/t/Pfw2XSipCJxy

    the .com.au is
    HTML:
    http://whatsyourplanb.com.au/
    WHY ON EARTH would you go and base a marketing structure on the .net.au ??????????

    after the promo on the cricket the commentator ACTUALLY said something like " oh that's a great idea .......... was that a .com.au or something else" ?

    well people this is where your tax dollars are going........ to idiots !

    tim
     
  2. eBranding.com.au

    eBranding.com.au Membership: VIP

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    auDA Member:
    Yes
    Completely agree, they'll bleed a lot of traffic to the .com.au - they should've just picked a different phrase they could get (or bought a domain on the aftermarket), so they could avoid the confusion.

    On a side note... I don't think much 'tax dollars' goes towards this (as in government funding) - their funding is largely through commercial sponsorships, private donors etc.
     
  3. findtim

    findtim Membership: VIP

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    a waste of money is always a waste of money, the point is who is the DH in charge.

    tim
     
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  4. Rhythm

    Rhythm Membership: VIP

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    I have not seen any evidence of an advertised .net.au bleed traffic to the .com.au

    I have seen evidence that a .net.au can rank 1st in Google.
     
  5. eBranding.com.au

    eBranding.com.au Membership: VIP

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    auDA Member:
    Yes
    I've seen people do it first-hand, they automatically type in the address... .com.au. I've done it myself.

    Different extension, but the test below (and others I've done) highlighted traffic bleed for me. It happens, the amount varies but it definitely happens.

    In any case where the general public would expect a particular extension (E.g. .com or .com.au) and something else is used - there will be some traffic bleed.

    The real question is: will it be a little or a lot?

    I've posted this before (on a domaining blog):

    I set a catch-all for any emails going to a .com domain, the domain has since been sold, but it was a city hotel domain: [city]hotel.com

    Within a few weeks I literally had thousands of emails that were actually intended for a major hotel that used the cctld version of the domain: [city]hotel.[cctld]

    These emails were booking reservations, functions enquiries, reminders for invoice payment, internal staff emails (even staff got the extension wrong) etc.

    The bleed of email traffic to the .com of their cctld was simply staggering. I turned off the forwarding because I got sick of the inbox flooding.​


    I consider search engine ranking to be a different topic altogether, I never said anything about .net.au domains not ranking well.
     
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  6. James

    James Membership: VIP

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    For a big campaign like this you would think they would acquire to .com.au domain.

    I have seen the .net.au been used on some offline advertising.
     
  7. Rhythm

    Rhythm Membership: VIP

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    Last year I sold a .net.au for $7000-$8000
     
  8. findtim

    findtim Membership: VIP

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    auDA Member:
    Yes
    this year the government will be spending $7-8million of your money trying to brand a .net.au :eek:
    tim
     
  9. eBranding.com.au

    eBranding.com.au Membership: VIP

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    Fantastic sale and full credit to you, but that still has nothing to do with traffic bleed! :p
     
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  10. asantha

    asantha Membership: Community

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    WOW. .com.au of the same domain would go for a record sale
     
  11. Rhythm

    Rhythm Membership: VIP

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    What traffic bleed?

    I still am yet to be provided with any evidence of .net.au bleeding any significant traffic to .com.au

    Show me proof.
     
  12. FirstPageResults

    FirstPageResults Membership: VIP

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    auDA Member:
    Yes
    Hyphens bleed type in traffic, I know that much for sure. I assume same logic applies to .net.au
     
  13. findtim

    findtim Membership: VIP

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    auDA Member:
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    is snoopy on holidays?

    tim
     
  14. thelostagency

    thelostagency Membership: VIP

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    Hmmm sometimes you don't have a choice often it's the creative agency that made the dumb decision to pick a campaign message or theme without checking the domains are available.

    It's not perfect but yes there is certainly a lot of money spent on marketing that could have easily afforded to buy the .com.au site. It also comes down to the fact that many agencies are that savvy in this space to even know where to start buying or researching domains, I've learnt that over and over again....
     
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  15. James

    James Membership: VIP

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    Yep good point by David, usually external creative agency or internal creative team make stupid decisions with out consulting search professionals.
     
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  16. Rhythm

    Rhythm Membership: VIP

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    So I don't think that that was the case in this case.

    As findtim has found they rank 1st for the phrase.
     
  17. Rhythm

    Rhythm Membership: VIP

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    Not if it wasn't for sale and never will be.
     
  18. Rhythm

    Rhythm Membership: VIP

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    Better than .gov.au
     
  19. findtim

    findtim Membership: VIP

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    auDA Member:
    Yes
    NO, that would have been a much better decision IMHO

    tim
     
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  20. Rhythm

    Rhythm Membership: VIP

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    When was the last time you went to a .gov.au because of a tvc?