What to expect in SEO in the coming months...

[mjonezy]

Hey everyone, just in case you have missed this overnight, there has been a few tweets and a video released from Matt Cutts on what to expect over the next several months:

http://www.mattcutts.com/blog/what-to-expect-in-seo-in-the-coming-months/

The major thing that did come out of this (apart from the usual vagueness), is the next penguin update is due to be released over the next few weeks.

Commentary can be found on the usual news sites:
http://www.seroundtable.com/google-penguin-four-16775.html
http://searchnewscentral.com/20130513428/Latest/matt-cutts-on-upcoming-changes-for-seo-2013.html
http://searchengineland.com/google-matt-cutts-penguin-update-158980

 

[mjonezy]

Thanks to Dave's share, here are some template client emails you can have ready when it hits.

http://myopenletters.com/penguin-2-0-breaking-the-news-to-clients/

 

[bunstar]

Thanks for the info. Sounds like it's going to be a big update and extremely messy.

Fingers crossed!

 

[James]

It is good that Google is giving some top level information of what is coming in Summer in the US.

But that been said I think many webmasters who have had work done in the past by agencies can get targeted for things which happened in 2007 with their link profile which is not fair for the current agency.

But yeah if you invest in high quality SEO and High quality content you do not have too much too worry about.

 

[mjonezy]

Hi James,

The good news is after doing a backlink removal campaign for our clients, we found that a lot of the spammy domains aren't being renewed by the owners, so the links are naturally dieing off.

I have seen predominantly this for domains that were hosting spun content and and blogroll links.

If anyone has done any blog commenting... i guess those links are remaining for the near future (unless webmasters release the spam is hurting their own rankings and then they might do a mass clean up)

An idea that just came to my head... is there a wordpress plugin that could analyse all the existing comments on your site and flag obvious spam for removal? Patent Pending!

 

[helloworld]

It's peaking me out. A client who is on first page has a bunch of dodgy links from previous SEO. I was bcc on an email from the client prior to him coming over with them telling him they had started removing links via wmt.

 

[Chris.C]

I was unable to focus after he said "we are relatively close to deploying the next generation of penguin"...

Frankly speaking - I'd rather be ignorant of these sorts of impending changes - because all I do for the next few weeks and months is be paranoid about how hard we could be getting hit.