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What do you look for in SEO Company?

Discussion in 'SEO & SEM Discussions' started by ProSeoRanking, Sep 16, 2011.

  1. ProSeoRanking

    ProSeoRanking Membership: Community

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    We are looking to tighten up our site and basically wanted feedback on anyone that has used, or intends to use an SEO company.

    What do you look for in an SEO company?
    What sort of services do you want to see offered?
    What sort of budget do you have allocated to SEO?
    Do you understand that SEO is not an overnight solution? What sort of time frame would you expect results?

    Thanks in advance!
     
  2. ScottNugent

    ScottNugent Membership: VIP

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    I personally do a lot of my own SEO, and have not had the large enough scale project in the past to need to outsource.

    From a standard user perspective I think people want "first ranked on google for our keyword". They probably don't realise how much work there is and would only maybe allocate, say $100 a month maximum. Furthermore they DO often expect it to be overnight and are dissapointed when it takes some weeks/months.

    Remember this is from a small business owner low budget perspective, from what I have seen in the industry.

    Personally I think in three weeks you can EASILY get first page results and after a couple of months consistent NUMBER ONE rank is possible.
     
  3. jam

    jam Membership: Trader

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    Results and also that there website has perfect on page SEO and good rankings for their targeted keywords.

    If your sites looks average and doest rank well I wont use you.

    Time frame, price would all be different for each project...
     
  4. joe

    joe Membership: Community

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    I don't think ranking for SEO is a great indication of how well a company will perform SEO for their clients. It says more about how good their sales process is, and that they're willing to take on large volumes of clients and leech juice out of the client's site by including a footer link back to the agency's site. Either that or they're buying links by the truckload or using some other suspect tactics.
     
  5. ProSeoRanking

    ProSeoRanking Membership: Community

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    Thanks for the responses guys,

    I'm not sure if the vast majority of people understand exactly what is involved with SEO and it would be interesting to get some feedback from people in that group, perhaps small business owners are the most likely candidates.

    Thanks for your input.
     
  6. jam

    jam Membership: Trader

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    This is true, some of the higher ranked SEO companies do look dodgy for the reason above.

    Previous results of client work and perfect onpage SEO is still a must, for me anyway.

    Most clients wont know a thing about SEO so as long as you can show good results of previous SEO work you should be fine.
     
  7. FirstPageResults

    FirstPageResults Membership: VIP

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    auDA Member:
    Yes
    This is definately true. If you want to work in this area (small business, who often page large sums to the yellow pages) than word of mouth is your best friend.

    Local businesses in a particular area tend to network with one other, so it's just a matter of getting one and then planting the seed for the rest.
     
  8. James

    James Membership: VIP

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    Yeah when u deal with bigger clients they wont care if you rank for SEO as an exact term, they want too see industry level case studys from players in the market, with proven results. As said above in regards to sites ranking for SEO terms i know and have alot of friends who work at the companys/ own them these terms dont drive a whole heap of clients it is more a marketing/ promo thing you can boast about.
     
  9. ProSeoRanking

    ProSeoRanking Membership: Community

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    Hi James,

    You say that ranking high for seo terms doesn't really drive clients, if not, how are these companies gaining their clients?
     
  10. James

    James Membership: VIP

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    What I mean is terms specifically like "SEO" are not going to bring in huge clients, more so long tail terms get what I know.
    This is from a guy who ranks very high up on page one for this term and has so for a long time, he could have just been talking it up.

    For most bigger companies you get clients from referrals, from direct media suppliers (ie PPC, offline media connections, global media contacts, tenders, they see you speaking at a conference, the list is endless) You are never going to get a big client go to google with a 500k a year budget and be like hmmm who is ranking number 1 for this term I will use them...
    No way they do is pick the 5 most respectable companies in the market and then say pitch for the business.
     
    Last edited: Sep 19, 2011
  11. DnEbook

    DnEbook Membership: VIP

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    when i read companies are spending 'x amount' each month and if their websites are not changing where exactly is the money going ??
     
  12. joe

    joe Membership: Community

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    Being optimistic, you could say their consultant is spending the money on creative offpage content and outreach strategy. Realistically, they're probably overcharging for braindead link spam or doing sweet FA, such as reporting and monitoring the hundred thousand million al gore rhythm changes the crafty google makes every month. SEO takes time, you know, so don't stop paying us!
     
  13. James

    James Membership: VIP

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    Most companies will have targets and KPI's you need to achieve or you can end up loosing the account.

    For example -

    Targets for increases in non brand organic SEO traffic.
    Targets for increase non brand generic SEO orders.

    Most crap like RANKs increases and link increases do not cut it for big business any more they are more focused on ROI and driving orders.
     
    Last edited: Sep 23, 2011
  14. Brett

    Brett Membership: Community

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    FYI

    I just looked at the link on your post and my security essentials software advised me of something potentialy bad and cleaned my computer..???