Nice post - thanks for the analysis.
As you say it's great to see these primo names being put to good use. Good on the sextoys.com.au buyer too - it's still an official record & a lot of people thought it was big money at the time but when you look at what he's invested into it, you've got to think he'll make a great return in not much time at all.
stay.com.au was bought by a guy who already runs a B&B site. Independent of hotels.com.au I believe but probably just partnering with them for some revenue. Nice guy & I'm sure he'll make that into a special site given his experience.
Encouraging to see this development...