1. Welcome to DNTrade. If you want to find out about the latest domain name industry news or talk, share, learn, buy, sell, trade or develop domain names - then you've come to the right place. It's a diverse and active community, with domain investors, web developers and online marketers - and it's free! Click here to join now.
    Dismiss Notice

Verisign looking to grab market share in weakened UK, is AU next?

Discussion in 'Domain News' started by snoopy, Jul 15, 2019.

?

Should Verisign run ads in Australia?

  1. Yes

    1 vote(s)
    25.0%
  2. No

    0 vote(s)
    0.0%
  3. Unsure

    3 vote(s)
    75.0%
  1. snoopy

    snoopy Membership: VIP

    Joined:
    Jul 14, 2010
    Messages:
    5,596
    Likes Received:
    2,447
    Verisign is now running ads aimed at the UK, on UK public transport, on spotify, and no doubt other places, (not sure about TV). I suspect they see the weakened state of the namespace as an opportunity.

    https://www.engageweb.co.uk/you-need-a-com-domain-insists-misleading-advert-16492.html

    The truth of the situation is in this statement,

    This is the kind of thing the Brits say about Jaguar and Reebok.

    For a long time I have though Verisign could easily boost market share here with advertising, things are wide open with all the mismanagement of .com.au and it wouldn't be a hard to convince people with the .au rollout coming up, especially when domain owners start getting letters from Auda about protecting their brand. So far .com has grown organically here with no real advertising spend at all.

    Do you think Verisign should be running ads here & could .com become Australia's defacto cctld?
     
  2. Data Glasses

    Data Glasses Membership: VIP

    Joined:
    Jun 26, 2008
    Messages:
    6,785
    Likes Received:
    1,135
    Well they can try but I think companies that wanted the .com grabbed them years ago. I am still seeing plenty of .com's being used lately. I don't think anyone existing company will jump ship other than to do a redirect back to .com.au
    ~
    Of course if they are aiming for the world ....... .com all the way!
     
  3. snoopy

    snoopy Membership: VIP

    Joined:
    Jul 14, 2010
    Messages:
    5,596
    Likes Received:
    2,447
    Suspect they'll mainly be marketing to new businesses. This could work very well in Australia with all the red tape around registrations.
     
  4. Data Glasses

    Data Glasses Membership: VIP

    Joined:
    Jun 26, 2008
    Messages:
    6,785
    Likes Received:
    1,135
    Interesting to hear on Triple M this morning Eddie refer to Jetstar as Jetstar/com/au and then go "oh hang on it's Jetstar/Com" which redirects to a backslash au
     
    Scott7 likes this.
  5. snoopy

    snoopy Membership: VIP

    Joined:
    Jul 14, 2010
    Messages:
    5,596
    Likes Received:
    2,447
    They did used to use the .com.au then switched to the .com only at some point. It probably makes a lot of sense to move away from country codes from a content duplication standpoint (and simplicity as well).

    Why operate 10 different sites when you can have one and use that single, global URL in every market?
     
  6. Data Glasses

    Data Glasses Membership: VIP

    Joined:
    Jun 26, 2008
    Messages:
    6,785
    Likes Received:
    1,135
    Fast forward a year, I doubt they will accidentally be saying "I meant to say .Au"