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Valuation of matching Phoneword Domains

Discussion in 'General Domain Discussion' started by Doble Korona, Feb 14, 2019.

  1. Doble Korona

    Doble Korona Membership: Community

    Feb 13, 2019
    Likes Received:
    In nowadays, a Phoneword such as 1300 WIDGET is a 90’s product that is practically phasing out and being replaced by features such as Click-to-Call from your smartphone (4 out 5 smartphone users now use Click-to-Call).

    A Phoneword is also of no use when using the voice dial feature. For example, a Phoneword cannot be recognised when trying to voice dial using voice assistants such as Siri, Cortana, Alexa, Google Assistant, etc.

    However, if we were to use a matching Phoneword domain such as “1300widget.com.au”, then the Phoneword domain would appear at the top of the search results, Click-to-Call would be enabled and the Phoneword domain may be alternatively used for redirection to the customer’s main website.

    As far as valuation is concerned, would be it be too ambitious to say that the Phoneword domain is of equal or of higher value than a standalone Phoneword? If 1300 WIDGET is worth let’s say $25,000, how would we evaluate the matching Phoneword domain against the current market value of the Phoneword?
  2. snoopy

    snoopy Membership: VIP

    Jul 14, 2010
    Likes Received:
    It would not be worth anything. The equivalent in the domain world would be widget.com.au, widget.com etc, not 1300widget.com.au.

    There is an absolute maximum of 1 enduser buyer for each of these "number names" and that is the person with the phone number. Added to that 99.9% of people with these numbers do not call the business after the phone number. i.e. the business is Optus, they want optus.com.au not 1300optus.com.au

    So they’d only have value if there was actually a business called “1300 business” already and they’d either already have the matching domain or potentially be able to dispute it if they didn’t own it.

    Only history of one selling according on Namebio is 1300numbers.com.au ($20,000) and that is in a different league because it is a search term/business category for people wanting to buy phone numbers.

    Why would it appear at the top of search results and what search results are you referring to?
    helloworld, Scott7 and Scott.L like this.
  3. Scott.L

    Scott.L Membership: Trader

    Nov 16, 2010
    Likes Received:
    auDA Member:
    No. I doubt comparing the phone-word (price at auction) increases the value of the domain name. it will compliment the domain name in as much the phone-word is part of the overall brand but as you have already realized, phone-words are not important to the end-user.
    Scott7 likes this.