The economic value and impact of .au web addresses

[AnthonyP]

The .au Domain Administration (auDA), AusRegistry and Deloitte Access Economics have released the first ever report into the economic value and impact of .au web addresses.

http://ausregistry.com.au/research/

Some really cool insight into the growth of the .au Market, and includes an infographic which we all love.

http://ausregistry.com.au/research/AusRegistry-Infographic.jpg

 

[Cooper Mills DomainLawyer]

Fantastic information resource Anthony - it is interesting to see that over 4300 people are employed in this industry with a value of almost half a billion dollars!

 

[AnthonyP]

It is great to see that there are only 0.61 registrations per business in the major cities, so there is still plenty of room for growth.

 

[DavidL]

Yeah some nice stats there.

Here's a question - just thinking conceptually how do you think the value of domains would relate to the number of domains registered?

Ie would a 600% increase in domains registrations imply a linear or exponential increase in values? There has to be some relationship...

 

[segator]

perfect ad opportunity for NF AMA ...from The Australian news site today..

"Australian website numbers explode"
http://www.theaustralian.com.au/aus...-numbers-explode/story-e6frgakx-1226246956591

 

[snoopy]

Ie would a 600% increase in domains registrations imply a linear or exponential increase in values? There has to be some relationship...

No, only a very loose relationship.

Best example are when values fall alot, eg dot com crash, .mobi bust whilst registration numbers will typically fall by a far smaller amount.

A lot of markets have fairly minimal value across the board (no real liquidity, only the very best really worth something) but might experience a fairly good rise in registrations.

 

[DavidL]

No, only a very loose relationship.

Best example are when values fall alot, eg dot com crash, .mobi bust whilst registration numbers will typically fall by a far smaller amount.

A lot of markets have fairly minimal value across the board (no real liquidity, only the very best really worth something) but might experience a fairly good rise in registrations.

I think it's probably tighter for markets that don't have a huge degree of speculation & investment don't you think?

Any market (domain or otherwise) that is underpinned by speculative investment is going to be volatile - assets will fluctuate on a lot of other things other than supply and demand.

I would suggest that .au is more in this camp than many other extensions so .au domain values probably do have a closer relationship to domain numbers. I also think this might be exponential too...

 

[DavidL]

Been quite a bit of press on this one which is good to see.

http://www.smh.com.au/technology/te...m-drives-475m-au-web-boom-20120118-1q5a8.html

http://www.news.com.au/technology/patriotism-drives-au-web-boom/story-e6frfro0-1226246885325

http://www.gizmodo.com.au/2012/01/those-au-domain-names-are-worth-the-money/