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Subdomain Leasing

Discussion in 'Domain News' started by chris, Sep 2, 2019.

  1. chris

    chris Administrator

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    auDA Member:
    Yes
    A good article diving into the use of subdomain leasing by large media sites.

    <snip>

    ...

    The full article with screenshots/tweets here: https://searchengineland.com/the-li...asing-and-alternative-revenue-strategy-321253
     
    Scott7 and snoopy like this.
  2. snoopy

    snoopy Membership: VIP

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    It is a bit of BS in my view. The only reason why anyone would want to do it is if there is some kind of link juice/SEO benefit and Google would quickly stamp that out because it is gaming the system. Google will likely rollout a new update and penalise the entire site.

    Nobody actually wants to "lease" a subdomain unless it is the "www" subdomain!
     
  3. chris

    chris Administrator

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    auDA Member:
    Yes
    The article uses the term leasing, but could be "partnering".

    That's what they're hinting at, and rightly so.
     
    snoopy likes this.
  4. Data Glasses

    Data Glasses Membership: VIP

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    Didn't read the article, but saying anyone who leases a sub.domain would have to be nuts!!! = No control over your name
     
    Scott7 and snoopy like this.