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Small Business Internet Stats

chris

Top Contributor
Not surprising but nice to see some stats. This is a great selling point for domain sellers, web developers and online marketers.

The Connected Small Businesses report found that only 16% of businesses are highly engaged with the internet, while 35% of businesses are not engaged with the internet at all.

This is despite the report finding businesses which use the internet as a key business tool are twice as likely to be growing as those that don't.

In addition, they earn twice the revenue per employee compared to businesses that are not engaging with the online world.

Businesses which are engaged with the internet earn 20% more, or $350,000, than those that are not engaged with the net.

"For small businesses with very low digital engagement there is significant low hanging fruit, such as creating a simple informative website for customers, which can increase business performance," the report found.

(the bolding is mine)

http://www.smartcompany.com.au/inte...-than-a-third-of-small-businesses-report.html

Cheers,
Chris
 
useful data Chris - it is amazing that many small businesses still dont have websites.

These days they can get a .au domain name for less than $50 and some registrars offer a free web site creators also web developers are creating nice very basic wordpress sites for less than $1000. So there are no significant barriers for small business.
 

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