If you've got $13m to pay for the domain, surely they can develop something half decent with the change.
It's sex.com for Christ's sake - they should cover every single base and make it the biggest freaking sex site on the planet covering every niche (hundreds), every platform including tube, free pr0n, educational, premium, hd, mobile, hook-ups, dvd's, 3D, last longer, extensions, products, cam.
Snoopdog, I don't agree that the 'year' or any 'market trends' really apply to that name - unless you're talking from a purely 'domaining' sense?
Internet usage continues to grow, and every year there's a new group of pubescent fiddlers coming online. While type-ins may not be what they were back in the boom days, I can't understand how anyone wouldn't get quick ROI with sex.com. The opportunities are definitely there to make the biggest spank bank of all time, without even considering the opportunities with social media.