Search is not the solution, it is the problem

[chris]

Here's an interesting article on direct navigation and search from ARI Registry Services CEO, Adrian Kinderis.

But what baffles me the most – from my business perspective – is the exorbitant costs expended by advertisers to drive customers on a hunt to find them in such a competitive landscape, especially when they can be directed to the exact destination in one click.

http://www.marketingmag.com.au/blogs/search-is-not-the-solution-it-is-the-problem-43940/

Cheers,
Chris

 

[findtim]

i can't believe that article needed to be written ! all that is plainly obvious to even my 5 yr old, maybe he should go into marketing and skip school?

tim