Parked Page CTR

[Chris.C]

I have recently just parked a number of my domains with Google AdSense for Domains, and I was just wondering what sort of CTR might one expect from parked domains?

 

[DavidL]

Seems to vary a lot but 10-20% average is probably right. Generally a lot better than an adsense mini site because there's nowhere else to go. So it's a trade off against time, cutting out the middle man, getting indexed and ctr

 

[Chris.C]

OK so I just wanted to follow up on this topic, as mentioned above I have parked my domains with Google AdSense for Domains, and on average I'm getting around 1000 impressions day, which I find really hard to believe, and my CTR is less than 0.50%.

This is unusual right?

What could be the cause of the high impressions and low CTR?

 

[DavidL]

Hard to say - can you PM the domains?

One thing I have found is that those domains that have been xrumered or hacked or whatever sometimes seem to get a fair bit of traffic but not many clicks.

 

[Mike Robertson]

Each provider is going to record uniques/impressions differently. How do they define uniques and do they differ from impressions. Some parking companies provide a stat for each, an impression being ANY hit a domain receives, including bots/spiders, whereas uniques are generally used to indicate how many REAL visitors your domain receives.

It also depends what the classify as a click and again, each provider will have differing definitions of clicks. Some report EVERY click, whereas others only show unique clicks. That's not to say you aren't paid for every click, because in most cases you will be (and should be).

I have this argument all the time with people. Is it better to report every click or only uniques. I'm on the unique click fence for this reason, if you have the name, domain123.com and it receives 10 unique visitors, 9 of those users don't click a single link, but the 10th person clicks 7 links. Parking company A may report every click, giving a CTR of 70%, whereas Parking company B only reports unique clicks, thus a CTR of 10%. When analyzing your stats you'd probably think 70% CTR is good (and in most cases it would) but really the domain probably needs to be optimized better.

My guess (and that's all it is) is the high impressions is because they are counting spider/bot traffic and if they are using this stat to calculate CTR, the CTR is naturally going to be low.

So in summary, it's best to check with the parking provider how they define/calculate/record/report the different stats.

Cheers,

 

[Chris.C]

Hard to say - can you PM the domains?

There are too many... a couple hundred.

I think I need to break them into channels to track them better and work out the domains that are getting all the traffic.

 

[snoopy]

OK so I just wanted to follow up on this topic, as mentioned above I have parked my domains with Google AdSense for Domains, and on average I'm getting around 1000 impressions day, which I find really hard to believe, and my CTR is less than 0.50%.

This is unusual right?

What could be the cause of the high impressions and low CTR?

"Impressions" doesn't mean much. That could include just about anything to be described as that.

Probably a good average for a parked page is around 20%, some might produce 1% ctr (either dodgy traffic or very low quality if it is real), others over 100% ctr if it is really good quality traffic, ie well focused ecommerce domains. As Mike says though it depends on how unique visitors are being gauged, filtering etc.

 

[Chris.C]

Thanks guys I really appreciate the feedback.

Firstly I'll try and get these domains into channels and see if it's specific domains producing all the impressions, and maybe I'll find out which domains are actually getting type ins to begin with and might try out a few different parking companies.