1. Welcome to DNTrade. If you want to find out about the latest domain name industry news or talk, share, learn, buy, sell, trade or develop domain names - then you've come to the right place. It's a diverse and active community, with domain investors, web developers and online marketers - and it's free! Click here to join now.
    Dismiss Notice

Optimize, Optimize, Test, Test!

Discussion in 'Monetisation' started by zhenjie, Dec 6, 2012.

  1. zhenjie

    zhenjie Membership: VIP

    Joined:
    Oct 30, 2010
    Messages:
    580
    Likes Received:
    45
    Thought I'd share a little success story with parking a .com.au. I have most of my .au portfolio parked with RookMedia.net.au for almost a year and they've always provided good results.

    Caught up with Simon from RookMedia last week at the Melbourne DNTrader meetup and got talking about some of my parked names among other things. Hadn't realised that there were different landing page options available for some.

    The other day we switched over to a different type of landing page. The results have been nothing short of spectacular.

    [​IMG]

    Thanks to Simon and RookMedia. Definitely owe you a shout of beer and a snowboarding trip! Just might bring over some premium .com's which get even more HQ traffic over to test it out.

    So if you don't already park your undeveloped domains, why not? Get in touch with Rookmedia.net !
     
  2. aus11

    aus11 Membership: VIP

    Joined:
    Dec 2, 2011
    Messages:
    382
    Likes Received:
    20
    I got some domains at RookMedia, how do we access these different landing pages?
     
  3. zhenjie

    zhenjie Membership: VIP

    Joined:
    Oct 30, 2010
    Messages:
    580
    Likes Received:
    45
    Have a chat with your domain/account manager to see which domains might be suitable.
     
  4. johno69

    johno69 Membership: VIP

    Joined:
    Nov 29, 2008
    Messages:
    2,663
    Likes Received:
    422
    auDA Member:
    Yes
    I've been meaning to move over to rook for a while. Not enough hours in the day atm. Thanks for the info.
     
  5. Lucas

    Lucas Membership: Trader

    Joined:
    Sep 14, 2010
    Messages:
    239
    Likes Received:
    5
    Shouldn't that be rookmedia.net

    Was a bit confused as:
    $ whois rookmedia.net.au
    No Data Found
    :eek:
     
  6. Chris.C

    Chris.C Membership: VIP

    Joined:
    Sep 23, 2010
    Messages:
    2,098
    Likes Received:
    124
    Do you have any examples of domains parked with Rook?

    And do they allow your to have a "for sale" sign on the domain?
     
  7. DavidL

    DavidL Membership: VIP

    Joined:
    Jun 18, 2008
    Messages:
    2,613
    Likes Received:
    19
    auDA Member:
    Yes
    Wow - that's a huge improvement.

    Also just goes to show how worthwhile attending the meetups is. Not only is there the general hard-to-quantify benefits from networking but you can also get hard info like this that can make an immediate impact to your bottom line.
     
  8. zhenjie

    zhenjie Membership: VIP

    Joined:
    Oct 30, 2010
    Messages:
    580
    Likes Received:
    45
    Yes sorry.that is rookmedia.net
     
  9. snoopy

    snoopy Membership: VIP

    Joined:
    Jul 14, 2010
    Messages:
    4,367
    Likes Received:
    1,632
    This is something that should be standard rather than having to set it up in any kind of manual way.

    Best way to optimise revenue is join a large number of parking programs and run it through a rotation service like above.com.
     
  10. Simon

    Simon Membership: Community

    Joined:
    Feb 17, 2012
    Messages:
    18
    Likes Received:
    0
    Hi Guys

    Thanks for the post Zhenjie, I'm looking forward to those beers : )

    We have invested a fair bit of time building our optimization platform and it is pretty much all automated, so great to see that it is working!

    If anyone wants to get in touch feel free to hit me up on simon@rookmedia.net, I am always happy to help out
     
  11. zhenjie

    zhenjie Membership: VIP

    Joined:
    Oct 30, 2010
    Messages:
    580
    Likes Received:
    45
    Hey Chris, an example of Rookmedia parked domain is rsvpdating.com.au
     
  12. Attractive

    Attractive Membership: VIP

    Joined:
    Aug 11, 2009
    Messages:
    52
    Likes Received:
    5
    Hi Zhen,

    Thank you for sharing these details.

    If you don't mind, I'm curious what you mean by "type of landing page"?
    From your screen shot, it appears the only change is in the domain's EPC. CTR is almost the same.
    To gain such an increase in EPC I'm thinking your great result is probably explained by the ads being switched from a second tier feed (paying only a few cents per click) to a top tier ad feed. (Or changing the ads category from a low to high paying industry)
    Do you know exactly what caused EPC to increase so much?

    Cheers!
     
  13. zhenjie

    zhenjie Membership: VIP

    Joined:
    Oct 30, 2010
    Messages:
    580
    Likes Received:
    45
    Hey attractive. Simon could probably provide more details. But we started testing more forced keywords (higher paying, more targeted to the niche) plus we've also played around with 1 step and 2 step landing pages.
     
  14. Attractive

    Attractive Membership: VIP

    Joined:
    Aug 11, 2009
    Messages:
    52
    Likes Received:
    5
  15. Attractive

    Attractive Membership: VIP

    Joined:
    Aug 11, 2009
    Messages:
    52
    Likes Received:
    5
    Have just signed up with Rook. Looking forward to comparing their results to the companies I currently monetise through.
     
  16. Chris.C

    Chris.C Membership: VIP

    Joined:
    Sep 23, 2010
    Messages:
    2,098
    Likes Received:
    124
    Can you please post your results back here when you see how they go?
     
  17. Attractive

    Attractive Membership: VIP

    Joined:
    Aug 11, 2009
    Messages:
    52
    Likes Received:
    5
    Yes sure, happy to do that.
     
  18. theseoconsultant

    theseoconsultant Membership: VIP

    Joined:
    Apr 2, 2012
    Messages:
    190
    Likes Received:
    5
    Signed up to rook a while ago; finally imported my domains today. Let's see how they go :)
     
  19. Chris.C

    Chris.C Membership: VIP

    Joined:
    Sep 23, 2010
    Messages:
    2,098
    Likes Received:
    124
    I look forward to seeing the results.