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.net.au domain with 1.22 million monthly searches purchased for reg fee

Discussion in 'Resources & Success Stories' started by eBranding.com.au, May 13, 2015.

  1. eBranding.com.au

    eBranding.com.au Membership: VIP

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    auDA Member:
    Yes
  2. snoopy

    snoopy Membership: VIP

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    Think the data isn't right, it has the exact same number of searches for every month except two months in the last 2 year. 22 scores of 1,220,000 and two scores of exactly 1 million.

    What can actually be done with the name though, who would buy it?
     
  3. eBranding.com.au

    eBranding.com.au Membership: VIP

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    Possibly, but when you look at the overall graph in the screenshot in the article, which is for all of the example terms (so more likely to be variance between periods), the changes over time are pretty minimal.

    For established (common), highly searched terms, the variance between periods is likely to be less pronounced.
    Run the same search for a 'trend term' and you will see far greater variance between periods, particularly between years.

    There is enough variance over the periods when you search for 'TV Guide' to indicate to me that it's not some anomaly.
    For example:
    December 2014
    2,410,150
    ...
    March 2015
    2,673,790
    April 2015
    2,938,030​
     
  4. snoopy

    snoopy Membership: VIP

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    I don't really follow what you mean, the data is exactly the same almost every month,

    24 months of data "TV guide" in Australia,

    1220000 1220000 1220000 1220000 1220000 1220000 1220000 1220000 1000000 1220000 1220000 1220000 1220000 1220000 1220000 1220000 1220000 1220000 1220000 1220000 1000000 1220000 1220000 1220000 1220000
     
  5. eBranding.com.au

    eBranding.com.au Membership: VIP

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    The point I was trying to make, badly perhaps, is that at the 'group level' for the term, the volume is consistent.

    I've found many times that at the specific keyword/term level, there are some keywords which will have the same figures month on month. The granularity just isn't there, I have no idea if that is intentional or not.

    The exact match term 'TV Guide Sydney' has 165,000 searches per month, 'TV Guide Brisbane' has 135,000 searches per month, and so on. I don't know about you, but if I was searching for a TV Guide, I would just search for 'TV Guide'. To me, this suggests that the figure is not an anomaly.
     
  6. Bacon Farmer

    Bacon Farmer Membership: VIP

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  7. eBranding.com.au

    eBranding.com.au Membership: VIP

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    Thank you! That graph illustrates my point about consistency for the term over recent years. If you drew an average line through the plotted data over the last few years, right back to 2011 - it would be a pretty straight line. Worth noting of course, as Google points out, it's not reflective of 'search volume' - but "search interest relative to the highest point on the chart".

    My previous point about trend terms (i.e. that they are more volatile) is also beautifully illustrated by the chart, check out the results for 'bitcoin':
    https://www.google.com.au/trends/explore#q=bitcoin&geo=AU&cmpt=q&tz=

    Finally, here you can see that the term 'Finance' is also a consistent, established term (less interest than 'TV Guide', but even greater stability/consistency):
    https://www.google.com.au/trends/explore#q=TV Guide, Finance&geo=AU&cmpt=q&tz=
     
  8. eBranding.com.au

    eBranding.com.au Membership: VIP

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    Snoopy, I've seen this 'repeating monthly numbers' issue in Google Keyword Planner many, many times.

    Run enough domains and you will see it plenty, particularly for very low or very high search volume terms that are not volatile (i.e. not 'trend terms' or very seasonal terms).

    Here's a couple of quick examples to illustrate:

    Low volume 'brandable' term - local search (Australia)
    'Nerdy'
    • Feb 2015, Mar 2015, Apr 2015
      390 searches
    • Jun 2014, Jul 2014, Aug 2014, Sep 2014, Oct 2014, Nov 2014, Dec 2014, Jan 2015
      320 searches
    Higher volume term - local search (Australia)
    'Quinoa'
    • Apr 2015
      33,100
    • Mar 2015
      40,500
    • Feb 2015
      33,100
    • Jan 2015
      40,500
    • Dec 2014
      27,100
    • Nov 2014
      33,100
    • Mar 2014, Apr 2014, May 2014, Jun 2014, July 2014, Aug 2014, Sep 2014, Oct 2014
      40,500

    Notice all the patterns and repeating numbers?! ;)

    I just picked two examples of lower and higher searched terms to show that this happens across the board.
     
  9. snoopy

    snoopy Membership: VIP

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    Yes, I see demonoid, I'm still very unsure about this term, why would the search numbers be larger in Australia than the US?
    But the big questions is, why would someone buy this domain?
     
  10. Rhythm

    Rhythm Membership: VIP

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    Why did ninemsn buy tvguide.com.au?
     
  11. findtim

    findtim Membership: VIP

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    because its no a .net.au

    tim

    PS, i type in yourtv as its been branded for so long.
     
  12. snoopy

    snoopy Membership: VIP

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    Did they buy it or did they register it? I can't see any history of it selling. To me the .com.au is worth some money, it is not amazing but it is ok. But who is really going to want the .net.au? It is not one of those really strong terms that would be worth something in .net.au. In times gone by a domainer might have bought it get an advantage ranking, those days are gone though.

    I would also make the suggestion that the market for .net.au domains has collapsed since Google made its exact match changes.
     
    findtim and Shane like this.
  13. Rhythm

    Rhythm Membership: VIP

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    tvguide.com.au had a previous owner. Did not drop.
    Those days are not gone. Still here.
    Why would the market for .net.au collapse and the market for .com.au not?
    http://backlinko.com/google-ranking-factors
    See points 2,3,7.

    The more things change, the more they stay the same.
     
  14. snoopy

    snoopy Membership: VIP

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    I think it is because the .net.au market was largely domainers buying for exact match benefits. When that aspect fell apart I think there was no longer very many buyers. So volumes fell from over 100 a year reported as sold to less than half a dozen reported as sold.

    Endusers buying these looks to be very rare, because a .net.au does not function well in terms of a "brand".
    .com.au has been hit very hard, but it is not the train wreck that .net.au seems to have become. I think the .com.au wholesale market is down about 2/3, that is gut based on "gut feeling" seeing recent sales results. I think .com.au has done far better than .net.au because a lot of business used .com.au for reasons other than the "exact match" benefits. So the endusers are still there to a good degree for .com.au but not much money is going into the "exact match" benefits side of things.

    I started a new thread of .net.au and the huge drop-off in sales.
     
  15. Rhythm

    Rhythm Membership: VIP

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    Correlation does not imply causation.