What is thought about the practise of putting i, e, my, etc, in front of very strong single or double keywords. Especially geo domains and domains that end with .com, .net, co.uk etc?
If its for geo related domains I would stick with my and your, i and e are rubbish in my opinion. For example mysydney.com or yoursydney.com can be great for branding. esydney.com = junk.