chris
Top Contributor
There's been a bit of buzz about Diageo's summer campaign, here's some info for anyone interested.
http://www.theaustralian.com.au/med...-cocktail-market/story-e6frg996-1226500238086
http://www.smartcompany.com.au/inte...campaign-creates-new-site-to-boost-sales.html
http://www.theshout.com.au/2012/10/22/article/Diageo-launches-major-summer-campaign/PLPNRATBIX.html
Cheers,
Chris
Diageo Australia has spent hundreds of thousands of dollars buying AdWords related to drinks, or cocktails. Phrases like "how to mix a cocktail" have been purchased too – and they all direct users to the same site: mixionary.com.
"The campaign comes as Diageo throws invests heavily in its online presence, launching a massive search engine marketing campaign that will direct consumers to its new Mixtionary website."
http://www.theaustralian.com.au/med...-cocktail-market/story-e6frg996-1226500238086
http://www.smartcompany.com.au/inte...campaign-creates-new-site-to-boost-sales.html
http://www.theshout.com.au/2012/10/22/article/Diageo-launches-major-summer-campaign/PLPNRATBIX.html
Cheers,
Chris