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Mixionary.com's campaign to corner Aussie search

Discussion in 'Resources & Success Stories' started by chris, Oct 24, 2012.

  1. chris

    chris Administrator

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    auDA Member:
    Yes
    There's been a bit of buzz about Diageo's summer campaign, here's some info for anyone interested.

    http://www.theaustralian.com.au/med...-cocktail-market/story-e6frg996-1226500238086

    http://www.smartcompany.com.au/inte...campaign-creates-new-site-to-boost-sales.html

    http://www.theshout.com.au/2012/10/22/article/Diageo-launches-major-summer-campaign/PLPNRATBIX.html

    Cheers,
    Chris
     
  2. CyberClick

    CyberClick Membership: Trader

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    Is it just me or is that a very, very ordinary domain/brand choice? Lucky they're spending money on adwords links, because no-one's going to remember how to spell it. More dollars than sense perhaps...

    PS: Just noticed the spelling is different in the two quotes above. ;)

    T
     
  3. payattention

    payattention Archived Member

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    I thought I heard about this years ago.. similar name but mixology.com has been there, done that.
     
  4. xwdomains

    xwdomains Membership: Community

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    40 likes and a 6mill alexa rank results from the campaign speak for themselves who is there marketing team, I suggest they find a new one... and fire who ever designed the ugly site while they are at it.
     
  5. chris

    chris Administrator

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    I don't think it's just you. I got the spelling wrong when I checked it out but I thought that was just me being a doofus, not a great choice of name in my opinion.

    But yeah a good chunk of AdWords cash.

    Cheers,
    Chris
     
  6. DavidL

    DavidL Membership: VIP

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    auDA Member:
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    If only cocktailrecipes.com.au didn't get penguined, they could have better spent that money (was doing 500 uv/day at it's peak)