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Meta Description Question

Discussion in 'Web Development' started by DnEbook, Jan 3, 2017.

  1. DnEbook

    DnEbook Membership: VIP

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    Do you think it's wise to change the meta description?
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    This is actually regarding ebooks, there is section that offers the chance to do a meta description but consider this to be a general question, regardless
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    Thanks in advance
     
  2. Guidex

    Guidex Membership: Community

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    Could you clarify what you mean by 'change the meta description'?

    Depending on your CMS, it may auto populate the description with the first XX characters of content
    If it doesn't, you should change it to include keywords and relevant wording to increase CTR

    If you're using wordpress, YOAST SEO or a similar plugin will give you the option to alter the description bulk across your pages, it also gives you tips on lack of present keywords and relevance to page content.
     
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  3. DnEbook

    DnEbook Membership: VIP

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    Thanks, I am aware of your info, The meta description is what the search engines read, this is what I am referring to. The first 160 characters is what gets indexed if doing a meta description, if there is no meta description the first 160 characters are read instead. The question is about changing the Meta Description when there is already one in place, Is there a time frame for this to be read by google? As mentioned the ebooks I list for sale have an option for doing a meta description and I have recently changed a few. Unlike websites I can't resubmit them to get crawled, cheers
     
  4. Guidex

    Guidex Membership: Community

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    I understand that. Why can't you recrawl the individual pages? If you use webmaster tools you can opt Google to recrawl the particular page.

    Search engines say there is no direct ranking benefit from the meta description – they don’t use it in their ranking algorithm. There is an indirect benefit, though: Google uses click-through-rate (CTR) as a way of determining whether you’re a good result. If more people click your result then they’d expect based on your position, they move you up. This is why optimizing the meta description is so important, as is optimizing your titles.
     
  5. DnEbook

    DnEbook Membership: VIP

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    The pages used for the meta description are from smashwords.com.
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    https://www.smashwords.com/books/view/496104
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    A search in google for Bad Taste Tales shows the old meta description, not the new update
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    Not really sure how to get google to crawl a site I do not own or have listed in search console? Happy to hear how to do it. The crux of what I am asking is how long until a new meta description is picked up, that's all i need to know, thanks all
     
  6. Guidex

    Guidex Membership: Community

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    I don't know the current automatic crawl rate, but if you add your website to google webmaster tools and go to the crawl section you can manually crawl and it usually updates in like 24-48 hours. Individual meta descriptions per ebook would help your CTR
     
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  7. DnEbook

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    I cannot add a website that I have no control over to my search console tools, cheers
     
  8. Guidex

    Guidex Membership: Community

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    Oh it's not your website! Sorry that wasn't clear. It will take X days for it to update automatically.
     
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  9. Christopher

    Christopher Membership: Community

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  10. Guidex

    Guidex Membership: Community

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    https://www.google.com/webmasters/tools/submit-url
    Try this link
     
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  11. Christopher

    Christopher Membership: Community

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    Yep that's the one.
     
  12. DnEbook

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    Christopher likes this.