Madlib style forms increase conversion rates??

[FirstPageResults]

supposedly “Mad Libs style forms increased conversion across the board by 25-40%. ” If true that certainly doesn’t suck and should be added to your arsenal of split run testing.

http://seoblackhat.com/2010/02/25/mad-libs-converts-says-case-study/

What do you guys think? I'm going to give it a crack, looks like it works

 

[Oz.]

Thanks for the links, certainly looks like an interesting approach to try.

 

[Shaun]

It would certainly increase lead rates.