1. Welcome to DNTrade. If you want to find out about the latest domain name industry news or talk, share, learn, buy, sell, trade or develop domain names - then you've come to the right place. It's a diverse and active community, with domain investors, web developers and online marketers - and it's free! Click here to join now.
    Dismiss Notice

Kogan takes on Affiliate Marketing

Discussion in 'Affiliate Marketing' started by James, Aug 14, 2013.

  1. James

    James Membership: VIP

    Joined:
    Sep 9, 2010
    Messages:
    2,782
    Likes Received:
    460
    1 person likes this.
  2. snoopy

    snoopy Membership: VIP

    Joined:
    Jul 14, 2010
    Messages:
    4,529
    Likes Received:
    1,801
    I think he should probably think about taking the discount code box off his pages.
     
    1 person likes this.
  3. FirstPageResults

    FirstPageResults Membership: VIP

    Joined:
    May 26, 2009
    Messages:
    1,906
    Likes Received:
    106
    auDA Member:
    Yes
    Interesting read and some good comments.

    There are ways to stop cannibalisation of existing sales. Probably just drumming up some PR

    I wonder if he knows he is bidding on the keyword 'kogan' in Google
     
  4. eBranding.com.au

    eBranding.com.au Membership: VIP

    Joined:
    Apr 6, 2011
    Messages:
    964
    Likes Received:
    532
    auDA Member:
    Yes
    Interesting read, thanks for sharing.

    I make most of my money online from affiliate commissions as a publisher. I think Kogan is way off the mark and many businesses have done very well from the sales coming from sites like mine. Many other companies have made the model work, which suggests to me that they didn't manage their program properly.

    Garbage in, garbage out. You have to effectively screen publishers and set sensible parameters to get effective results.
     
    1 person likes this.
  5. James

    James Membership: VIP

    Joined:
    Sep 9, 2010
    Messages:
    2,782
    Likes Received:
    460
    I think the key problem here is that:

    1. Kogan did not set the ground rules with the promotion - i.e not bidding on brand/ no targeting brand.
    2. No use of coupons pushing, as said should have wiped out the coupon box.

    I do a bit of affiliate marketing with Max Bounty, they are a good network, I have used the likes of EWA in the past they are not the best and look what happened to them they are now shut down.

    I still think affiliate marketing has a place.