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Isn't the obvious shortening of .com.au simply .com?

Discussion in 'General Domain Discussion' started by snoopy, Aug 31, 2017.

  1. snoopy

    snoopy Membership: VIP

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    In my view the only genuine argument that remains from the 2015 names panel report is the shortness argument. The other arguments like following .uk and competing with new tlds haven't stood the test of time.

    Yes, .au is shorter than .com.au but how many people really care greatly about this to the point that it would overrule all the negatives?

    If it was a big issue wouldn't those people just use a .com, it shorter, it won't have the same confusion issue as .au, easy to register, cheap, widely known and respected. Australian's love .com's even more than .com.au in my view.

    If you were doing an ad campaign and shortness was a big factor (and think very rarely would anyone care about this issue) why would you use a .au over a .com?
     
    Ricky and DomainNames like this.
  2. DomainNames

    DomainNames Membership: Community

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    .uk registrations are 9% of their .co.uk option
    .nz registrations are 6% of their .co.nz option

    Any claims the shorter version is in high demand and better is not only misinformed it is often pure B.S. and just fake lies. The actual registration data is FACT.

    DNC OFFICIAL REPORT - DOMAIN NAME COMMISSION NEW ZEALAND

    NZ fact the .nz has failed and is not "remarkably successful" as claimed
    "Figure 3 shows the total number of domain names increased from 640,342 (at 1 April 2015) to 656,607 (at 31 March 2016) – a growth of 16,265, or 2.5 percent. The dip between February and March 2016 reflects the one-year anniversary of the end of the preferential registration and registration period - an important part of the registrations direct at the second level change.

    It appears that some registrants, having exercised their preferential registration rights, have subsequently let the shorter version of their name drop. "


    https://www.dnc.org.nz/sites/default/files/2016-08/Domain Name Commission - Annual Report - .pdf
     
  3. DnEbook

    DnEbook Membership: VIP

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    .au.com
     
  4. snoopy

    snoopy Membership: VIP

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    I remember this gem, Netregistry (now part of MelbourneIT) used to try and pass it off as a genuine extension back in the day. That was until they decided to sell the domain off and scrap all the registrations when 2 letter .com prices exploded a few years ago.

    Screen Shot 2017-09-01 at 11.34.55 am.png
     
    Scott7, eBranding.com.au and DnEbook like this.
  5. DnEbook

    DnEbook Membership: VIP

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    People get sucked into subdomains that they cannot control, eventually something changes and they end up screwed. Avoid sub domains folks
     
    Scott7, Scott.L, Bacon Farmer and 2 others like this.
  6. Scott.L

    Scott.L Membership: Trader

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    auDA Member:
    Yes
    The answer is obvious, "Locality" - people respond to local presence ".au" more than an international extension ".com" + the .au resonates a type of national pride..etc...
     
  7. snoopy

    snoopy Membership: VIP

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    I agree if it were talking about .com.au. There is an obvious benefit in choosing an extension with local flavour for many types of businesses. But I do not see the benefit of .au over .com. To me .au looks like a typo. If think people respond to ".com.au" not the version with some letters deleted.
     
  8. Scott.L

    Scott.L Membership: Trader

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    auDA Member:
    Yes
    c'mon that's a guess unless you have stats to share.

    Sorry, I didn't exactly read your point; yes, looks like a typo.

    I disagree with the shortness argument as a positive - Why did .com do so well? it was "first to market" it could of easily been .web and we would also be saying .web instead of .com - conditioning is powerful and difficult to replace because everything proposed to change it will always be inferior to what is accepted and established as belief. The proposed implementation of .au will never truly be accepted, it will always be inferior and after enough people have wasted enough money on it, then the extension will simply become one of those embarrassing moments ... (classic pump and dump)
     
    Andrew Wright and Ricky like this.
  9. snoopy

    snoopy Membership: VIP

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    Here is a list of the 50 most popular sites with Australian's

    https://www.alexa.com/topsites/countries/AU

    .com - 33 sites
    .com.au - 11 sites

    Agree with you. What I'm say is that shortness is the only "arguable" reason left. I don't think many people actually care about shortness though. The other Names Policy Panel arguments are well and truly dead now in my view.

    I also agree .au will eventually become an embarrassing moment if ever brought in. It is going to be years of AUDA saying,

    ".AU hasn't had a strong uptake, what can we do to make .au more popular?".

    This is the same thing that happened with .id.au, it happened with .net.au and the state governments are going through the same stuff with .melbourne and .sydney, but it takes years before AUDA and state govt's will admit it isn't worth spending more money promoting.

    AUDA has an opportunity to avoid tomorrow problems.
     
  10. Rhythm

    Rhythm Membership: VIP

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    .com isn't australian,

    .com isn't anything really but an archaic legacy domain extension used prematurely by boring and unimaginative people
     
    snoopy likes this.
  11. Scott7

    Scott7 Membership: Trader

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    auDA Member:
    Yes
    Wouldn't mind a few of Snoopy's archaic legacy domain extension names in my portfolio. :D
     
    DnEbook and eBranding.com.au like this.
  12. Rhythm

    Rhythm Membership: VIP

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    buy it off him
     
  13. Scott7

    Scott7 Membership: Trader

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    auDA Member:
    Yes
    Come to think of it, I never did get a reply to that 500k USD offer. Might have to up it to a mil and see if that sparks any interest. :cool:
     
  14. DnEbook

    DnEbook Membership: VIP

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    It's the world of Internet
     
  15. snoopy

    snoopy Membership: VIP

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    Yep, for those who really want to shorten I don't think having an Australian tld will be the main priority.

    Not that many care about the tld shortness issue anyway in my view. Different for the keywords before the dot where people will sometimes go to great lengths to shorten.
     
  16. Rhythm

    Rhythm Membership: VIP

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    Except for the guy who cared enough to start a new topic about it
     
  17. snoopy

    snoopy Membership: VIP

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    Shortness was cited as one of several benefits by the Names Policy Panel majority report.