Hyphen Logo Address

[Data Glasses]

I noticed that the cereal All Bran use a hyphen as part of their logo ( a leaf ) for the hyphen, so www.all-bran.com.au and www.all-bran.co.nz

.... ( i eat toast for brekky )

 

[DomainNames]

hyphens? wow didnt think people still used them at all. But in this case they are pretty smart it seems.. they also grabbed the non hypnen ones also and do a redirect www.allbran.com.au

clever marketing to use the hyphen / leaf logo part

 

[m8e]

sometimes hyphen is essential to avoid misrepresentation

a classic "essential hyphen" domain is

experts-exchange.com

bizarrely they don't also own the non-hyphen domain though... that is preferable, and redirect to the hyphenated one.