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How Important Are Customer Reviews?

Discussion in 'Resources & Success Stories' started by Blue Wren, Apr 12, 2013.

  1. Blue Wren

    Blue Wren Membership: VIP

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    1 person likes this.
  2. chris

    chris Administrator

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    auDA Member:
    Yes
    Thanks for sharing Ian!
     
  3. Cooper Mills DomainLawyer

    Cooper Mills DomainLawyer Membership: VIP

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    auDA Member:
    Yes
    nice infographic - I always look for reviews from trusted sources before making a purchase
     
  4. Jamie-AU

    Jamie-AU Membership: Community

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    The problem with some customer reviews is that you may get ones that appear to be totally at odds with each other due to differences in people's expectations and their attitude. Accommodation reviews on TripAdvisor are classic examples. Someone will praise the hotel they stay at and compliment the staff, then another reviewer will complain the room was awful and the manager was rude.
     
  5. Tom

    Tom Membership: Trader

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    Thanks so much for posting these facts. Most useful!
     
  6. Mat

    Mat Membership: Community

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    Thanks for the info graph.

    Personally, I just see honest reviews as a form of word of mouth. As these are the strongest of recommendations and advertising. It just makes sense to have such reviews online.

    While they aren't as powerful as your typical word of mouth, due to the reader not actually knowing the person whom made the review, they are certainly stronger than forms of self-edification. Especially when the person reading the views notes, that there are multiple reviews spread out in a natural progression. eg, reviews with varying dates over time (months and years, not days) and with unique and natural phrasing.